Faculty of Letters

Master of Arts in E-Journalism and E-Communication

Hybrid

Mission

This program is designed for holders of degrees in fields outside journalism and communication, willing to pursue an education in journalism. Graduates will be professional practitioners and communication professionals. With an interdisciplinary curriculum combining up‐to‐date knowledge and practical applications, the degree enhances professional knowledge, skills and leadership in journalism and communication.

Program Educational Objectives

1. Graduates will create and edit written and multimedia content suitable for the web by selecting appropriate technology...
tools.
2. Graduates will take into account current evolution and media internationalization, to analyze their contact with cultures and societies.
3. Graduates will develop analytical and scientific approaches towards media and communication issues, in order to assess their performance.
4. Graduates will create appropriate communication strategies based on available data and tools.
5. Graduates will adapt their contents to issues of cultural diversity and economic interest, and will abide by law and professional ethics of digital media.

Program Outcomes

a. Students will structure, write and present a personal, innovative and documented research on a problematic topic in online journalism and communication
b. Re-examine cultural, economic and political issues, with respect to media and mass communication, especially in the age of new media and globalization.
c. Define the most efficient techniques and tools in communication.
d. Adapt communication strategies to the real needs of media, enterprises, collectives etc.
e. Discuss major factors affecting the process of communication.
f. Implement new technology to support media needs.
g. Identify, employ and discuss ethical standards.
h. Define a perspective of media functioning and provide exposure to technical know­how.
i. Analyze the role and functions of social media in a globalized, networked society, and learn how to mobilize them strategically.
36 credits
Specialization
EJCM535Cyberlaw and Cyberethics
2 credits
This course introduces students to texts about cyberlaw. It discusses the different texts with respect to press freedom, as guarantors of individual and group freedoms. It reviews the influences affecting press liberties; elaborating upon the relationship between press independence, politics and finance. The course also examines different means to ensure respect of this freedom, as well as the professional code and ethics of journalism.
JCM524Economics and Media Management
2 credits
This course examines the role and impact of the media in economy, with a main focus on different aspects required to operate a media company.
EJCM512E­Journalism Workshop I
1 credits
The objective of these workshops is to acquire proper techniques to prepare, edit, and diffuse multimedia content such as web reports and web documentaries.
EJCM540E­Journalism Workshop II
1 credits
The objective of these workshops is to acquire suitable techniques to prepare, edit, and diffuse multimedia content such as web reports and web documentaries.
JCM611Globalization and Cultural Diversity
2 credits
This course introduces the ways by which each human society and linguistic group sees its own culture and civilization, and strives to find distinctive features, while accepting - to a certain extent - different cultures to live in its community.
JCM612Internationalization of Media
2 credits
This is an introductory course to different concepts and issues related to the internationalization of the media industry, in relation to international relations, political economy, cultural studies and New World Information and Communication Order.
JCM620Multicultural Communication
2 credits
This course explores consubstantial relationships between communication and culture. As an important and essential element of the communication act, cultures live, perpetuate and renew themselves through communication. The course introduces communication semiotics, and invites students to analyze the mechanisms of intercultural communication.
JCM517New Technologies, New Media
2 credits
This course reviews diverse techniques related to new technologies in the field of communication. From print media to electronic media, going through audiovisual media, “new media” are emerging with technological progress, and development of the consumer society. This course is an introduction to the operational aspects of new communication and information technology.
EJCM680Professional Internship
3 credits
Students are required to pass through a traineeship of 200 hours in a press office, company, or advertising agency. They should become familiar with the different services and posts, before selecting a certain job. On completion, they will submit a report of 15 pages summarizing their performed tasks and experience. Enrolled students should have covered 26 credits with a GPA. ≥ 80 /100.
EJCM530Professional Seminar I
1 credits
The course is a cycle of seminars involving qualified professionals and specialists from other fields, who will explain the real needs of the market, alongside the available media means to meet these needs. This course will be examining investigative journalism, e­marketing, conceptualizing and editing online magazines, photojournalism, data journalism, leadership, information on mobiles, etc.
EJCM625Professional Seminar II
1 credits
The course is a cycle of seminars involving qualified professionals and specialists from other fields, who will explain the real needs of the market, alongside the available media means to meet these needs. This course will be examining investigative journalism, e­marketing, conceptualizing and editing online magazines, photojournalism, data journalism, leadership, information on mobiles, etc.
EJCM613Social Media and Community Management
2 credits
This course trains the students to be community managers, who are entrusted to increase and retain an audience, through different ethical, relational and social strategies, and to uphold the e­reputation of trademarks and media.
JCM610Strategies and Tools of Public Communication
2 credits
This course examines adequate techniques and methods to be used, in order to implement a communication strategy with optimum results. As there are multiple communication tools, this course offers a theoretical approach, followed by practical applications allowing a better mastery of the techniques.
EJCM520Web Fundamentals for Online Communication
3 credits
This is an introductory course to HTML language to enable students to create and manage a website, on their own, or in collaboration with web designers and developers. They will first master the CMS services such as Drupai, Joomla and Wordpress, and will then be initiated to HTML. They will be acquiring appropriate terminology to communicate with the webmaster for a better exploitation of web tools and possibilities.
EJCM513Web Writing (Arabic)
3 credits
This course raises student awareness to the particularities of writing, organizing, and editing web contents. It defines the formats of various journalistic genres adapted to the web, offering many practical exercises to adapt articles for screen reading.
EJCM525Web Writing (English or French)
3 credits
This course raises student awareness to the particularities of writing, organizing, and editing web content. It defines the formats of various journalistic genres adapted to the web, offering many practical exercises to adapt articles for screen reading.
Capstone
EJCM690AProfessional Project
4 credits
A professional project is pursued under the supervision of a professor in the Master’s department, or other professional journalist or communication expert. The purpose of this project is to develop and demonstrate professional competence and experience. The final project (web documentary, digital communication campaign, etc.) depends on the specialty of the student and should be validated by a jury. Enrolled students should have covered 26 credits with a GPA. ≥ 80 /100.
Holy Spirit University of Kaslik
Tel.: (+961) 9 600 000
Fax : (+961) 9 600 100
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