Holy Spirit University of Kaslik | Bachelor in Business Administration

Bachelor in Business Administration – Transport and Logistics

English

99 credits

For students entering the program at the Sophomore level
(holders of a recognized Baccalaureate or Freshman diploma - equivalent to 30 credits)

Courses

General Education

DRT223Business Law

3 credits

This course provides a fundamental knowledge of business, particularly at the developed levels of business activity and human capital management. It aims to understand and assimilate the various legal institutions related to the company, and familiarize students with the concepts of social law, including labor law and social security law. It also teaches them how to understand legal texts related to the establishment, and about the operation and extinction of different types of businesses.

Civic Engagement

2 credits

ENG240English Communication

3 credits | Pre-requisite: ENG120

This course is designed to upgrade student proficiency in the English language. It offers guidance in critical reading and instructions in writing to develop clear, wellorganized prose. It emphasizes the writing process with an introduction to rhetorical strategies, such as compare and contrast, cause and effect, and argument, through the integration of the four language skills (listening, speaking, reading and writing).

MAT216General Mathematics

3 credits

This course provides students with the solid base they need to be successful in their specialty courses. Topics covered include: function of a real variable, elementary functions, Taylor's expansion, simple integral and methods of integration, differential equations, multivariable functions, continuity, partial derivative, chain rule, differential, introduction to double integrals, methods of integration, Matrix calculus, determinants, and linear systems.

History of Lebanon

3 credits

CSC204Information Technology and Networking

3 credits

This course introduces the basics of the integration of information technology and networking in professional life. Subjects treated include: application software; systems software; system unit; Excel spreadsheets; HTML language; physical architecture of a network; internet; internet services; internet protocols (TCP/IP, HTTP, FTP, SMTP et POP ); the IPV4 addressing classes; and applications.

ECO222Macroeconomics

3 credits

This course gives an insight into macroeconomics, portraying the economy as a whole. It is by developing an understanding of fundamental economic terminology, and concepts and principles that we are able to interpret economic changes and their impact on a country’s situation.

STA220Probability and Applied Statistics

3 credits | Pre-requisite: MAT213 Or MAT215 Or MAT216 Or MAT218 Or NUT210 Or NTR210

This course prepares students for the practical use of probability and statistics. Topics covered include: elements of descriptive statistics, population, statistical unit, frequency distribution characteristics of central tendency and dispersion. The course explores concepts of probability and combinatorics, conditional probability and Bayes' formula, applications, discrete and continuous random variables, expectation and moments, the weak law of large numbers, empirical frequencies and probabilities customary laws (Binomial, Multinomial, Poisson, Normal) and asymptotic behavior, the law of large numbers, sampling and estimation, an introduction to the use of hypothesis tests, and the Chi2 contingency table.

Religious Sciences

3 credits

Science and Health

3 credits

Sports

1 credits

Common Core

BUS303Business Planning

3 credits | Pre-requisite: MGT220 And MKT220 And FIN310

Generating a business plan needs a methodological approach that provides students with a road map to follow to create new business ideas or develop existing ones. As most businesses seek financial sources, it helps students and future entrepreneurs to introduce potential investors to business opportunities.

ENG290Business Professional

3 credits | Pre-requisite: ENG240

The study of communication theory and its application to business is the main focus of this course. Emphasis is placed on composing basic forms of business communication, including correspondence and reports. Attention is also given to the ethical objectives of communicating in the managerial environment.

ACT210Financial Accounting I

3 credits

The course explains the principles of general accounting and related applications, explains how to record business transactions, and allows students to read and understand financial statements.

ACT220Financial Accounting II

3 credits | Pre-requisite: ACT210

The course explains in detail the main components of a balance sheet and explains the nature, classification, and treatment of accounting for long term assets, current assets, liabilities and stockholders’ equity. The main objective of the course is to provide students with a general knowledge of the preparation of financial statements, in addition to the analysis of the financial figures with the key ratios and comments, and the preparation of the company’s cash flow.

FIN315Financial Analysis

3 credits | Pre-requisite: ACT220

The evaluation of the health of a business is an essential component of financial analysis. Shareholders, creditors, and managers are questioning the value establishment by the company. Techniques and appropriate methods help them to form their opinion. Consequently, the content of this course follows an approach that is based on the annual accounts, including the study of the income statement, the study of time record, plus the study of changes in positions between two periods.

FIN310Financial Management

3 credits | Pre-requisite: BUS211 And STA205 and STA220

Financial management includes all the activities of an organization aimed at planning and controlling the use of cash (money) and assets (property) that are owned by the company to achieve its strategy.

MGT330Human Resources Management

3 credits | Pre-requisite: MGT220

This course provides students with the basic principles and theories of human resource management. It expands on the five functions of human resources management: staffing, training and development, safety and health, compensation and benefits, and employee labor relations. This course is the foundation for students majoring in human resource and the course material is translated into practice through relevant discussions of the topic at hand and an analysis of cases, thus requiring a logical integration of learning to the business context. Lectures are used to introduce the key concepts and theories, and articles and cases provide an opportunity to clarify and reinforce students’ understanding of the subject.

BUS211Mathematics of Finance

3 credits | Pre-requisite: BUS210 Or MAT206 Or MAT213 Or MAT310 or MAT216

This course will provide students with knowledge on the funding problems, discount, financial amortization, and bonds, through concrete cases.

ECO221Microeconomics

3 credits | Pre-requisite: BUS210 Or MAT206 Or MAT213 Or MAT310 Or MAT217 or MAT216

This course gives students an insight into microeconomics, which is a key component to designing and understanding public policy and is an essential tool for managerial decision-making, while offering an understanding of the operation of modern economy.

MGT220Principles of Management

3 credits | Pre-requisite: ENG120

An introductory course explaining the definition of management as a set of activities, including: planning and decision-making, organizing, leading, and controlling, directed at an organization’s resources, including the human, financial, physical, and informational, with the aim of achieving organizational goals in an efficient and effective manner.

MKT220Principles of Marketing

3 credits | Pre-requisite: ENG211 Or ENG240

This course is designed to help the students learn about and apply the basic concepts and practices of modern marketing as they are used in a variety of settings. It is intended for business students who wish to become the decision-makers of tomorrow at the middle or upper levels of management since it gives students a comprehensive and innovative managerial and practical introduction to marketing.

MIS320Quantitative Techniques Applied to Business

3 credits | Pre-requisite: STA220 Or STA205 Or STA220 Or STS205

Business quantitative methods help students understand the business world better, so they can search for variables, in order to translate them into mathematical models to help solve them. These methods are used to assist managers in decision-making by performing provisions such as sales, sales turnover, and benefits in an uncertain world as well as helping in testing and assessing decisions with respect to the organization’s performance. Furthermore, this course considers linear programming techniques and analyzing decisions in uncertain conditions, as well as helping managers maximize short-term and long-term company profit. This course has a prerequisite course of probability and statistics for engineers. By the end of the course students should have knowledge of Excel and SPSS.

Specialization

TRA325Commercial Contract and Transport Law

3 credits | Pre-requisite: BUS223

This course provides a thorough understanding of transport-related contracts as well as transport-related insurance covers. In its first part, the course discusses the different parties involved in the transportation industry and the interaction between them that is secured by different types of contracts specific to the industry. In its second part, the course discusses transport insurance covers and their constituents, while explaining how different parties mitigate their risks.

MKT325Distribution Strategy and Sales Management

3 credits | Pre-requisite: MKT220

This course is designed to introduce students to issues related to the management of a sales program, the role and responsibilities of sales management, and the relationship of the sales management process to the broader issues of managing demand, the marketing process, as well as the distribution channels. This course will focus on the role of the sales manager in developing and implementing strategic and tactical decisions, and on administrating the sales force operations. Moreover, it focuses on building and maintaining relationships with partners in order to establish an effective distribution network.

BUS475Financing Import/Export

3 credits | Pre-requisite: BUS223

The objective of this course is to familiarize students with the basic concepts of the various payment instruments used in the financing of imports and exports in Lebanon and deliberately moving towards banking instruments of international payment and the use made of it. They will be exposed to: documentary credits, standby letters of credit, documentary collections and bank guarantees internationally. The course also visits important issues such as the sales contract, the terms of international sales, checks, bank transfers and commercial papers.

TRA335Introduction to Air Transportation

3 credits | Pre-requisite: TRA310

This course explores the history, management and future trends in air transportation. It covers the four principal segments of air transportation: major carriers, regional carriers, all-cargo carriers and general aviation. In each segment, the issues of aircraft design, market share, finance, insurance and operations are discussed. The course analyzes the development and application of national and international regulations that impact air transportation. Topics include, cost structure, air fares, flight crews and safety, environmental impacts of aircraft and airports, operating and service characteristics, technological advances, world competition and intermodal operations.

TRA440Shipping Economics and Management

3 credits | Pre-requisite: ECO 221 and TRA 310

The course focuses on the economics of chartering, containerization, ship finance, international trade, political factors and ship manning. It concentrates on the marketing and management area which are so important nowadays for a successful ship management, whether in the liner cargo, bulk cargo or specialized tonnages. The course is essential as it connects the transport sector to the business industry, showing that transportation is a business sector by itself.

MGT400Supply Chain Management

3 credits | Pre-requisite: MGT 220 and TRA 310

Logistics and supply chain management is unique and, to some degree, represents a paradox because it is concerned with one of the oldest and also the most newly discovered activities in business. The supply chain system activities of communication, inventory management, warehousing, transportation, and facility location have been performed since the start of commercial activity. It is difficult to visualize any product that could reach a customer without logistical support. Yet it is only over the last few years that firms have started focusing on logistics and supply chain management as a source of competitive advantage. There is a realization that no company can do any better than its logistics system. This becomes even more important given that product life cycles are shrinking and competition is intense. Logistics and supply chain management today represents a great challenge as well as a tremendous opportunity for most firms.

TRA310Transport and Logistics

3 credits | Pre-requisite: ENG240

Transport involves the physical movement of products between the providers and the receivers. It is a critical activity, performed, at most stages, in the supply chain process. In pure financial terms it is the second largest element, next to storage, in total distribution costs. Transportation also represents the physical operation's interface with the customer and is often classed as the "ambassadorial" activity of the supply chain. The primary objective of transportation is to deliver the right goods, to the right place, at the right time, in the right condition at the minimum cost.

Electives

MKT315Advertising

3 credits | Pre-requisite: MKT220

Advertising is an “ideas” industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers/audiences. Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to advertising, while aiming to provide a firm grounding in its fundamentals. It will show the links between media, society, advertising, and business. It will thoroughly investigate the foundations of advertising and check the media planning process in action, based on true business/media/communication problematics. The course will also explore the business aspects of advertising through a global industry overview, and business transactions of organizations, with illustrations of advertisers and advertising agencies. Finally, the course will focus on market realities in order to allow the students to have a practical link with business life and bridge the gap between the theoretical aspect and the professional side of advertising.

ACT320Cost Accounting

3 credits | Pre-requisite: ACT220

This course is intended to explain the role of the management accountant in an organization and to illustrate the different methods of costs and revenue calculation, in addition to the budget preparation and the analysis of variance.

ITB321Database

3 credits | Pre-requisite: CSC204

This course is dedicated to exploring the characteristics of data to enable students to design a database and use these characteristics to solve common business problems. Students will also learn how to design database components (tables, forms, queries, reports and macros) by using Microsoft Access as a tool. In addition, they will acquire the skills to create and maintain database information, including sorting, indexing, and relating tables. Students will think about data input and retrieval, and how it is displayed and manipulated in order to create a useful, efficient, and coherent design. Since this is an application oriented course, no access programming code is expected from the students.

ITB350E-Business

3 credits | Pre-requisite: MKT220

This course provides a basic understanding of eBusiness, mainly over the internet. It introduces the types of eBusiness and its various revenue models, and the driving technologies, as well as the driving sociocultural and environmental aspects behind the increase in demand for eBusiness. The course gives students a good foundation in understanding the potential of eBusiness without neglecting the challenges it faces. Both technical and strategic aspects of eBusiness are discussed.

FIN421Financial Markets

3 credits | Pre-requisite: BUS211 or MAT312 or MAH312

This course enables students to understand the concepts, terminology, instruments, and investment strategies when dealing with money. This includes the introduction of the broad and closely related areas of financial markets and investments, including the various tools used to determine the value of different investment vehicles. The risk inherited with investing as well as the risk return tradeoff will be considered. Accordingly, the principles of modern portfolio management, including diversification, will be addressed. Particularly, common stocks will be analyzed and valued using multiple valuation techniques. Within the context of fixed income valuation, the concept of bond duration and the yield curve will be examined. Financial derivatives, including options and futures, will also be considered as a hedging tool in the overall investment strategy. Practical application will be emphasized throughout the course using Thomson Reuters Eikon.

ACT225Internal Audit

3 credits | Pre-requisite: ACT220 And MGT220

This course explains all the procedures and recommendations that provide the safeguarding of assets, reliability and integrity of financial and operational information, and the effectiveness and efficiency of operations designed to improve the performance of an organization. The course allows the participants to obtain an understanding of the concepts, methodologies and tools of internal auditing, to understand the role of internal auditing in identification and evaluation of risks and in improving governance processes of organizations.

FIN420International Finance

3 credits | Pre-requisite: BUS211

This course provides a conceptual framework that can be used to understand how recent events have affected the financial environment. Each type of financial market is described with a focus on its utilization by financial institutions, its internationalization, and recent events that have affected it. It will also cover the different economic causes and risk factors of the foreign exchange for enterprises, financial institutions, and households.

MGT320Organizational Behavior

3 credits | Pre-requisite: MGT220

Organizational behavior is the study of actions and attitudes that people exhibit within the organization and their impact on the organization. The effective design and management of organizations require the thoughtful application of knowledge concerning the behavior of people at work.

MKT430Pricing Strategy

3 credits | Pre-requisite: MKT220

Price is the most sensitive marketing element in the supplier customer relationship. It has an immediate and direct effect on a company’s bottom line, and it’s perceived by the customer as a signal of the value of a product offering, thus strongly influencing his/her purchase decisions. The course will introduce the participants to various strategies and steps that are used by companies for pricing their offerings. The notion that “price equals perceived value” is the basis of this course. The process of establishing price and value, and the importance of communication under different product and market conditions, are presented in detail. The framework of the course will follow the concept of the “Pricing Pyramid”. Practical examples, through real life case studies, will be employed to assist participants in a deeper understanding of the strategies behind pricing decisions.

MGT415Small Business Management

3 credits | Pre-requisite: MGT220

This course focuses on recognizing a business opportunity, starting or acquiring a business based on the recognized opportunity, and operating that business. Entrepreneurship is necessary not only for students who will become entrepreneurs, but also for individuals working in the increasingly competitive corporate world.

BUS390Verbal and Non-Verbal Communication for Business

3 credits | Pre-requisite: ENG290

This business English language course is a workshop course, which includes mostly taskbased activities, along with theory sessions, team and individual research projects, role playing, questionnaires, team building experiences and team oral presentations. The course teaches practical skills and the rules of conduct needed within the business environment where English is spoken.

Capstone

TRA450Simulation Enterprise - Transport

3 credits | Pre-requisite: BUS475

The objective of this course is for students to gain skills and knowledge in all aspects and issues of logistics in a sustainable supply chain. The course offers a broad-based business education to undergraduate students, with a particular focus on transport, distribution, logistics and other transport-related industries and issues. The content covers the basic operations of a freight forwarding agency including types of cargo, trade lanes, terminology and abbreviations, equipment and facilities, and the various relationships that exist between the forwarder, clients, carriers and government agencies.

Mission

The mission of the Transport and Logistics Department is to equip students with the knowledge and skills that will help them lead and manage the local and regional transport and logistics industries with integrity, ethics and professionalism by providing them with solid knowledge and pushing them a step closer to the market and the professional field.

Program Educational Objectives

1. Graduates will work professionally with strong managerial, decisional, interpersonal and ethical roles and face the challenges and evolutions in the business sector and in particular the transport and logistics field.
2. Graduates will manage, lead, motivate and control the workforce in highly reputed organizations and continuously contribute to the advancement of the transportation field.
3. Graduates will identify the relationship between transport and logistics and other disciplines and handle work-related challenges

Program Outcomes

a. Students will acquire an ability to demonstrate a complete understanding of the overall concept of Transport and Logistics.
b. An ability to outline the entire concepts pertaining to logistics, insurance policies and different contracts.
c. An ability to apply the general concepts of transportation and its procedures.
d. An ability to distinguish and determine different mechanisms and techniques used in the Transport and Logistics industry to improve the company performance.
e. An ability to analyze and negotiate as managers in a transport company.
f. An ability to take strategic decisions as managers in a Transport and Logistics company that may affect the whole organization positively.
g. An ability to conduct costing and financing methods in the Transport and Logistics industry to enhance performance.
h. An ability to determine and apply the factors that enhance performance in a transportation company.
i. An ability to function in teams in order to accomplish a common goal for a Transport company.
j. An ability to analyze and understand the local and global impact of the transport and logistics industry on individuals, businesses and governments.
k. An ability to utilize all other business fields and relate it to the transport and logistics company in a positive way.

Business School

Bachelor in Business Administration – Transport and Logistics

Courses

Mission

Program Educational Objectives

Program Outcomes

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