Faculté de Gestion et des Sciences Commerciales

Master en Gestion des Entreprises

Hybride

Concentrations :

- Audit
- Finance
- Marketing

Mission

Le programme vise à fournir aux étudiants les outils avancés et les compétences nécessaires pour gérer avec éthique et avec succès les entreprises et atteindre des postes plus élevés dans leur carrière. Dans ce contexte, le programme offre aux étudiants un ensemble complet d'activités théoriques et appliquées liées à l'audit, à la finance et au marketing.

Objectifs... Éducatifs du Programme

Les diplômés pourront :
1. Posséder des capacités de décision décisionnelle avancées et ciblées ;
2. Intégrer les aspects éthiques et sociaux dans leurs pratiques professionnelles ;
3. Démontrer des compétences de recherche et de reportage efficaces.

Aboutissements du Programme

À la fin du programme, les étudiants seront capables de/d’ :
a. Appliquer une connaissance approfondie des concepts en audit, finance et marketing ;
b. Analyser les situations commerciales difficiles et proposer des solutions appropriées ;
c. Évaluer les comportements éthiques et sociaux des entreprises et les considérer comme faisant partie de leurs activités régulières ;
d. Démontrer la capacité de mener des recherches et d'élaborer des rapports professionnels.
39 crédits
Specialization - Emphasis: Audit
AUD620Auditing and Attestation (CPA)
3 credits
This course will offer knowledge of auditing procedures, auditing standards and other standards related to attest engagements, as well as provide the skills needed to apply that knowledge. The course allows the students to become familiar with the International Auditing and Assurance Board (IAASB) and its role in establishing International Standards on Auditing (ISA).
AUD625Business Environment and Concepts (CPA)
3 credits
This course provide participants knowledge of general business environment and business concepts in order to understand the underlying business reasons for, and accounting implications of, business transactions. Questions pertaining to international standards will test students’ grasp of globalization in the business environment.
AUD615Financial Accounting and Reporting (CPA)
3 credits
This course will cover accounting principles for business enterprises, governmental entities and non-profit organizations, as well as provide the skills needed to apply that knowledge. Through considering questions about the International Financial Reporting Standards (IFRS), the course allows the participants to identify and understand the difference between financial statements prepared on the basis of U.S. GAAP and those prepared on the basis of IFRS.
AUD630Internal Auditing Strategy
3 credits
The course objective is to deepen knowledge in the field of internal auditing. It also allows students to draft a detailed program related to operational and internal auditing that is applied to the enterprise specific functions or operations, and to understand strategic norms and principles linked to the internal auditing mission.
AUD610Regulation (CPA)
3 credits
The main objective of this course is to examine taxation, ethics, professional and legal responsibilities and business law topics, as well as the skills needed to apply that knowledge.
FIN610Risk Management
3 credits
The course’s objective is to provide students with a tangible education that will allow them to acquire the know-how and management control of tools and processes of the organization risks management. Therefore, students will learn how to identify the main risks of a project, estimate their impacts and propose suitable plans of action.
Specialization - Emphasis: Finance
FIN600Applied Corporate Finance
3 credits
In this course, students will acquire more advanced knowledge related to corporate finance main decisions: investment decisions, financing decisions and dividends policies. This course teaches students how to implement these decisions in specific contexts such as SME context (small and medium enterprises) and develops a critical analysis of the concepts and traditional tools of corporate finance.
FIN640Financial Systems and Economic Dynamic
3 credits
The course addresses the unique entrepreneurial experience of conceiving, evaluating, creating, managing, and potentially selling a business. The goal is to provide a solid background with practical application of important concepts applicable to an entrepreneurial environment. Entrepreneurial discussions regarding the key business areas of finance, accounting, marketing and management include the creative aspects of entrepreneurship. The course relies on classroom discussion, participation, guest speakers, case analysis, the creation of a feasibility plan, and building a business plan to develop a comprehensive strategy for launching and managing a business. Students will need to draw upon their business education and experience, and apply it to the task of launching a new venture. Students are expected to interact with the business community, advisors, be able to work effectively in teams, and be active participants in classroom discussions and exercises.
ECO600Macroeconomics and Public Policy
3 credits
This course is designed to provide students with an advanced understanding of macroeconomic concepts and models used in economic and policy analysis. It elaborates on the main topics in macroeconomics including national income, money and inflation, unemployment, business cycles and economic growth. The course also discusses government economic policies and their implications.
FIN655Portfolio Management
3 credits
This course covers the various theoretical and practical aspects of quantitative portfolio management. It sheds light on the concerned theories’ implications, notably in the course of Capitals Market Theory at the level of investment policies and performance measure. Great attention is given to portfolio management active strategies. Furthermore, students will be aware of the themes related to investment policies (objectives, constraints), asset allocation, assessment and performance. Global and mandatory management along with the use of derivative products for insurance and coverage objectives will be examined as well.
FIN610Risk Management
3 credits
The course’s objective is to provide students with a tangible education that will allow them to acquire the know-how and management control of tools and processes of the organization risks management. Therefore, students will learn how to identify the main risks of a project, estimate their impacts and propose suitable plans of action.
MGT620Strategic Management and Decision-Making
3 credits
This course is based on a multidisciplinary approach of strategic management that enables students to understand the decision-­making nature in various strategic contexts, formulate and implement strategies and integrate functional policies in strategic problems resolution. The course presents the fields of activities in which the enterprise seeks to integrate. It also tackles the subject of resources allocation to enable an enterprise to preserve a strong and defendable position, and to progress in the sector(s) it currently occupies, or seeks to occupy, with a view to maximize invested capital profitability.
Specialization - Emphasis: Marketing
MGT680Applied Competitive Strategy
3 credits
This course develops the ability to analyze, formulate, and execute corporate and business strategies by evaluating the competitive and organizational aspects needed to create sustainable competitive advantages for the success of international firms. The aim of the course is to develop the competitive strategic thinking of students through the utilization of concepts, models, and tools that facilitate experiential learning between academic theory and managerial practice in any competitive situation. Finally, this course develops the skills needed to become a more systematic, logical, judgmental, complete, critical thinker with competitive strategies.
MKT650Applied Marketing Management
3 credits
The course mainly aims at teaching students how to understand marketing’s specific and original contribution within the field of business administration. It also enables students to use and apply the main concepts related to markets assessment: environment, consumer behavior, demand and segmentation. The second part of the course covers the various decisions related to marketing, those linked to marketing variables: product, price, distribution and promotion.
MKT610Applied Research in Marketing
3 credits
The objective of this course is to present a general review of research and assessment methods used by marketing researchers with a view to acquire fundamental and applied knowledge in marketing. In addition, this course enables students to develop their research work, which should be relevant to the thesis they will complete within their curriculum.
MKT530Brand Strategy and Communication
3 credits
Brand strategy and communication provides a strategic step­ by ­step approach in brand creation, innovation, launching, communication and effective management. It represents an interesting balance between theory and cases. This course places an emphasis on internationalization, globalization, mega-brand management and on the interrelationship between business strategy and brand strategy.
MKT660International Marketing
3 credits
This course covers the basic principles of marketing management, and explains its fundamental role within an international context. Based on the enterprise operational data, the participants set forth an international marketing plan. They conduct a market study, identify the product or service, make any necessary adaptations and establish a price, distribution and promotion strategy according to the product and the nature of the market.
MGT640Theories and Practices of Negotiation
3 credits
This course enables the students to acquire the competencies and the basic theoretical and practical techniques needed to be an influential negotiator, and to carry out and manage the negotiation process. This course covers negotiation theories in association with relational models of behavior in negotiations, which have been developed through cognitive and behaviorist theories and the science of decision-making. Many exercises, study cases and real simulations will be done in order to apply the theoretical and practical concepts.
Common Core
BUS689Case Study Methodology
3 credits
This course provides the training needed for understanding, testing, conducting and writing a research paper in social sciences and management. It aims at helping students understand the stakes, the basics and the techniques of research in management by offering the tools for the personal development of their work.
MGT520Corporate Governance and Business Ethics
3 credits
This course aims at familiarizing students with managerial and financial theories of governance as well as recent developments concerning the responsibilities of administrative bodies at the level of corporate governance. Additionally, it enables the students comprehend the various ethical and managerial approaches by providing them with insights on the organization as part of the community and the behaviors of the managers that have a great impact on the performance of the organization. After completing this course, students will be able to play various roles related to the effective functioning of the administrative body of several organizations as well as generate ethical and social culture decisions in their scope of work.
MGT500Organizational Behavior and Change Management
3 credits
Working in and with organizations is not a purely rational action. It also requires learning about how people act in organizations, why they do so and how to predict and manage their behavior. This course will provide student with tools allowing managers to observe systematically the organizational behavior.
BUS500Quantitative Research Methods
3 credits
This course tackles the use of statistical techniques in the elaboration of a methodological protocol. It supposes that students have already completed the course on elementary statistics, statistic tests and poll theory. It mainly aims at joining theoretical thinking to empirical practice. It also summarizes the main actions of the researcher in management and focuses on the meaning of these acts: what does a hypothesis mean? What is a measure? What does the elaboration of a fact mean? What about a model? An important part of this course is assigned to longitudinal data processing.
BUS691Thematic Seminar I
1 credits
Business and academic professionals will present within the scope of various current events at the level of finance, management and marketing, in order to illustrate and complete the students’ training program.
BUS692Thematic Seminar II
1 credits
Business and academic professionals will present within the scope of various current events at the level of finance, management and marketing, in order to illustrate and complete the student's training program.
BUS693Thematic Seminar III
1 credits
Business and academic professionals will present within the scope of various current events at the level of finance, management and marketing, in order to illustrate and complete the student's training program.
Capstone
BUS688ATraining and Analytical Report
6 credits
A professional report should be based on the professional mission of a firm. By mobilizing the knowledge that has been acquired in one or two courses, the report should highlight the capacity of the student to conduct an analysis in relation to a practical problem. The report should not be limited to a description of the enterprise, but should have a point of view and include an analytical dimension, which promotes solutions, offer recommendations and show adapted measures.
Université Saint-Esprit de Kaslik
Tél.: (+961) 9 600 000
Fax : (+961) 9 600 100
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