This course tackles the use of statistical techniques in the elaboration of a methodological protocol. It supposes that students have already completed the course on elementary statistics, statistic tests and poll theory. It mainly aims at joining theoretical thinking to empirical practice. It also summarizes the main actions of the researcher in management and focuses on the meaning of these acts: what does a hypothesis mean? What is a measure? What does the elaboration of a fact mean? What about a model? An important part of this course is assigned to longitudinal data processing.

This course provides the training needed for understanding, testing, conducting and writing a research paper in social sciences and management. It aims at helping students understand the stakes, the basics and the techniques of research in management by offering the tools for the personal development of their work.

This course aims at familiarizing students with managerial and financial theories of governance as well as recent developments concerning the responsibilities of administrative bodies at the level of corporate governance. Additionally, it enables the students comprehend the various ethical and managerial approaches by providing them with insights on the organization as part of the community and the behaviors of the managers that have a great impact on the performance of the organization. After completing this course, students will be able to play various roles related to the effective functioning of the administrative body of several organizations as well as generate ethical and social culture decisions in their scope of work.

This course is based on a multidisciplinary approach of strategic management that enables students to understand the decision-­making nature in various strategic contexts, formulate and implement strategies and integrate functional policies in strategic problems resolution. The course presents the fields of activities in which the enterprise seeks to integrate. It also tackles the subject of resources allocation to enable an enterprise to preserve a strong and defendable position, and to progress in the sector(s) it currently occupies, or seeks to occupy, with a view to maximize invested capital profitability.

The main objective of this course is to examine taxation, ethics, professional and legal responsibilities, and business law topics, as well as the skills needed to apply that knowledge.

This course will cover accounting principles for business enterprises, governmental entities and non-profit organizations, as well as provide the skills needed to apply that knowledge. Through considering questions about the International Financial Reporting Standards (IFRS), the course allows the participants to identify and understand the difference between financial statements prepared on the basis of U.S. GAAP and those prepared on the basis of IFRS.

This course will offer knowledge of auditing procedures, auditing standards and other standards related to attest engagements, as well as provide the skills needed to apply that knowledge. The course allows the students to become familiar with the International Auditing and Assurance Board (IAASB) and its role in establishing International Standards on Auditing (ISA).

The Business Analysis and Reporting (BAR) course provides a comprehensive understanding of assurance, financial statement analysis, technical accounting, and financial and operations management. Through practical exercises and discussions, students develop skills in evaluating processes, analyzing financial statements, and making informed decisions. The course integrates financial analysis into operations to enhance performance. By course end, students possess the skills to excel in business analysis and reporting.

This course covers the various theoretical and practical aspects of quantitative portfolio management. It sheds light on the concerned theories’ implications, notably in the course of Capitals Market Theory at the level of investment policies and performance measure. Great attention is given to portfolio management active strategies. Furthermore, students will be aware of the themes related to investment policies (objectives, constraints), asset allocation, assessment and performance. Global and mandatory management along with the use of derivative products for insurance and coverage objectives will be examined as well.

Brand strategy and communication provides a strategic step­ by ­step approach in brand creation, innovation, launching, communication and effective management. It represents an interesting balance between theory and cases. This course places an emphasis on internationalization, globalization, mega-brand management and on the interrelationship between business strategy and brand strategy.

This course covers the basic principles of marketing management, and explains its fundamental role within an international context. Based on the enterprise operational data, the participants set forth an international marketing plan. They conduct a market study, identify the product or service, make any necessary adaptations and establish a price, distribution and promotion strategy according to the product and the nature of the market.

This course explores the various commerce options consumers and businesses are using in current times. It develops students’ capabilities to develop and manage companies’ brands omnichannel presence, whether offline or online. Students will address both strategic and practical aspects of retailing in a rapidly changing environment, from choosing the channel to developing appropriate consumer relationships. "This course also focuses on how channels are selected as part of a company's sales strategy, thereby providing the students advanced insights into managing the sales process."

This Course prepares students with the strategic mind-set and frameworks essentials in this modern world to generate value through consumer centric digital marketing strategies. Topics such as social media, SEO, Content marketing, mobile technologies and other key digital marketing tools will be explored. Students will consider how analytics and experimentation can be used to reveal opportunities for strategic innovation and be analyzed to inform evidence-based insights. The course develops the analytical skills needed to formulate and implement successful digital marketing strategies.