The objective of this course is to specify research methodologies in order to provide students with the knowledge to develop and analyze a research object, by examining several disciplinary fields and different approaches related to the nature of the specific research area and subject of study.

The advertising industry has experienced significant transformations in recent years as digital, social media and interactivity have changed the shape of media and advertising. This course will explore the effects and impact of digital media in advertising, how to understand users, and explore different modes of delivery for advertising and methods of audience measurement within an online, mobile and social media environment.

Writing a thesis is essential for academic development and fulfillment. It is inconceivable that students would graduate without having written a solid, extensive and very critical academic work which would be compliant with international standards. The end result of the course will be a long paper on a topic related to their graduation field which would discuss a new angle for an established topic.

The course will explore the implications of new media on culture, business and other major industries. The esthetic possibilities for a society invaded by social media, smart phones, video and digital cameras, computer interfaces, search engines, and video games will be analyzed and their convergence/divergence from “traditional” media. Through discussion, reading, screenings, and creative experiments, we will critically reflect on everyday new media practices, such as surfing, sharing, uploading, emerging technologies, and their historical origins to understand changing relations of the human- computer interaction (HCI).

With the advance of technology, hardware and software have become very powerful tools in the hands of designers, opening doors to higher levels of animations be it 2D or 3D. From opening sequences to film titles, to advertising, to music videos, to internet and different formats of online animations, movement found its way not only into images and shapes but into typography as well, transforming the otherwise printed, flat and static letter forms into a living being that mutates, morphs, float, and explodes.

With mobile apps revolutionizing the way we surf the internet and how and where information is received, this course will enable students to acquire the skills to build clean and attractive UI designs. Focusing on the design side of mobile applications, students will go through information that will assist them during the initial process in understanding developmental requirements and specifications.

The Below The Line has always been an indistinguishable part of the experience of consumption, whether for luxury or mass consumption goods, or at supermarkets, duty free lounges or any other outlets.

The purpose of this course is to teach the students how to explore new ways of artistic three-dimensional exploration through the conception and execution of an art installation based on their own experience of the imaginary.

Advanced techniques and applications of English copywriting, specifically in all advertising and communication forms and the best way to insure a catchy, readable and effective way of selling whatever the product or the social cause is.

The final project is a semester-long endeavor in which each student develops a graphic design work that brings to life their exploration of a topic of interest.

In this course the students will learn how to conceive a space exhibition for artists’ work, for writers, private collections, etc. They will also learn how to define a workspace to prepare a retrospective exhibition for a civilization, to know how to combine graphics and space, themes and communication, and all the necessary elements.

Modernism came about through a series of political, social and historical shifts and inherently portrays them in its designs and visualizations. This course aims at giving the students the tools to decode such links and to be able to analyze them in perspective.

This course is designed to introduce students to the art of illustration. Sharing the tools and techniques of gallery artists and the communicative goals of graphic designers, illustrators work across media to make concepts understandable and powerful in the service of editorial, informational, political or persuasive goals.

Through videos, slides, films and guided visits, the students will have a clear vision and will learn the history of museums, their conception, their evolution and how they can protect and save the human heritage. In a world where heritage, archiving and collective memory is mutating constantly, students learn about the presence of fixed parameters to record signifiers and ways of transmission.

Students will be initiated into more complex techniques of animation with After Effects as their main tool, in order to create and deliver complete and advanced animation packages within time and budget constraints and according to specific themes and commissions.

A practical printmaking class where students will learn the entire process of silkscreen from stretching the screen to making a book. They will draw on their own creativity to discover new printmaking ideas. They can experiment with their own imagery, whether illustrative, type or photographic. Different techniques of the silkscreen process will be discussed. How students solve problems and deal with selecting the right separations will be an integral part of the course. Their ability to modify, collect and solve will be enhanced. The use of color and connections will also be stressed.

Through advanced problems in the field of screenwriting, students will acquire professional know-how in documentary and feature film writing, using discussions and exercises with an emphasis on research and preproduction.

Students will discuss in class issues related to films and other arts, plus weekly film screening. Studies in interrelationships between on the one hand film and on the other painting, dance and theater, through examination of such issues as the different modalities of presence in film and theater, the various functions of the frame in film and painting, the correspondence of the freezing that is part of the cinema apertures (frozen frames), and the diegetic freezing of the dancer. May be repeated twice for credit.

The advertising industry has undergone significant transformations in recent years as interactive and digital media have changed media and advertising. This course will explore the implications for media content, audiences, modes of media consumption and production, modes of delivery for advertising and methods of audience measurement within an online environment. Students will gain practical skills in how to use online environments for advertising, in how to target particular audiences and reach them with a wide variety of ads, and prompt them to act.

Politics are very closely associated with campaigns, or how to best express the convictions of a political entity through messages which vary across countries, allies, enemies or culture and society. Students will be introduced to the concept of decision-making in a world full of rivalries, hostilities, ideas, budgets and wars. The role of propaganda will be scrutinized vis-à-vis its target audiences and how they pass overt and clandestine messages.

This course allows the student to explore creative possibilities of non-linear film and video editing. It includes reinforcement of editing technics, and a practice of basic compositing technics, including keying, matting and key-framing using alpha channel controls.