Faculté des Beaux-Arts et des Arts Appliqués

Bachelor of Arts in Graphic Design

Hybrid
108 crédits
For students entering the program at the Sophomore level
(holders of a recognized Baccalaureate or Freshman diploma - equivalent to 30 credits)

Courses

General Education
Arts and Humanities
3 credits
Behavioral and Social Sciences
3 credits
Civic Engagement
2 credits
French Communication
3 credits
DAA241General History of Art
3 credits    |    Pré-requis: LFR120
The objective of the course is to give students an understanding of the chronological order of events that constitute the history of art. They will use the methodological tools of the discipline, to learn how to situate, compare and understand the relationships between them through a study of their stylistic characteristics and their socio­-historical context.
History of Lebanon
3 credits
Quantitative Reasoning
3 credits
Religious Sciences
3 credits
Science and Health
6 credits
Sports
1 credits
Common Core
AGP224Advanced Computer Graphics
2 credits    |    Pré-requis: AGP223 Or AGP322
In this course, the students will learn advanced techniques in Photoshop, especially what is needed to create and innovate in the fields of advertising and graphics. With these techniques, the students will be able to retouch and recreate new approaches in the wide field of picture treatment.
AGP225Basic Animation
2 credits    |    Pré-requis: AGP222
This course will teach the basics of the After Effects CS application package. The students will learn about the world of 2D motion graphics, compositing and visual effects. Prerequisites are: completion of the Adobe Photoshop Basic Skills 1 and 2 courses, a general graphics background, and experience with Adobe Illustrator, and/or Premiere would be helpful.
ARCH205Basic Design I
2 credits
Students will enhance and elaborate their knowledge of applied structure, through this course covering introductory concepts of forms and abstract compositions as applied to organization, proportions, equilibrium, rhythm, and density.
ARS213Chromatology
2 credits
Study of colors, their chromatic solution, the characteristics of pigments, their section, opacity and transparency.
AGP220Communication and Persuasion
3 credits
The course details the importance of creating a strategy and the steps required to construct an effective communication to reach a marketing plan and to transpose them within the realm of creative advertising.
AGP223Intermediate Computer Graphics
2 credits
This course teaches students how to use Adobe Photoshop to perform many different image processing techniques. The students will learn how to use several tools for selecting parts of images, and applying several filters and effects in order to create professional looking illustrations compatible with market requirements.
AGP221Introduction to Advertising
3 credits
The course offers a deeper understanding of advertising through an academic definition focusing on theory and the strategies it uses, its psychological impact which enables it to persuade a specific target audience, and then to be able to specify the best media to use to achieve optimal communication results.
AGP222Introduction to Computer Graphics
2 credits
This course shows students how to produce professional-looking graphics for web or print with Adobe Illustrator software. Through practical exercises, they will become fluent in the premier program for line art, logos, vector graphics and quick page layout, as well as methods and efficient techniques to keep work clean and professional all while saving time and remaining within budget constraints.
DAA211Sketching and Drawing I
2 credits
A workshop teaching drawing. Teaching is based on analytical drawing and emphasizes the development of visual memory and the exploration of the expressive qualities of different tools and supports. Students will experience freehand perspective drawing, human figures, and drawing from nature.
AGP210Typography I
3 credits
In this course students will become aware of typography as a part of daily life, and they will learn about the different contexts and manipulation of the letters which make texts more legible whatever their format is and their ultimate purpose (reading, posters, screens, etc.).
AGP211Typography II
3 credits    |    Pré-requis: (AGP101 Or AGP210)
The course explores letters in their different contexts, and introduces the idea of a typographic grid and the hierarchy of use of typography in different ways. Equilibrium and balance are explored on empty pages, and harmonious solutions are offered to fill them.
Specialization
ARG4123D Animation
2 credits    |    Pré-requis: AGP225 Or AGP323
Students will develop a solid understanding of the many processes and techniques that go into producing works made either entirely of partially using 3D CGI software applications. They will be able to recognize which tools would ideally be used in specific situations, as well as what common pitfalls should be avoided and how to get out of them.
ARG331Art Direction
2 credits    |    Pré-requis: AGP223 Or AGP322
This course provides students with the opportunity to bring together design and illustration in the context of graphic design projects. Assignments will focus on image­making for communication and strong concepts. The development of a personal visual approach or style and professional process will be the main focus in this course. Students have an opportunity to expand upon the variety of techniques and types of computer graphics and illustration while producing hand­drawn, painted, or digitally manipulated illustrations. Individual artistic expression will be encouraged.
ARG437Conception and Writing
2 credits    |    Pré-requis: ARG370 Or AGP201
The power of words is emphasized through this course, be it slang, proverb­based, or more formal in expression, each within its appropriate context. Creative adaptation across languages is also explored.
ARG303Graphic Design Drafting
2 credits
This course is a workshop where students learn to originate ideas and it demonstrates how to represent them in a short time. Students will learn to create new ideas according to a specific brief, target audience, etc., and to manage to deliver all this in a limited period of time.
ARG490Graphic Design Final Project
6 credits    |    Pré-requis: ARG470 Or ARG301
The final project is a semester­long endeavor in which students develop a graphic design work that brings to life their exploration of a topic of interest. The topic is identified by each student through a project proposal submitted for review and approval by a pool of active instructors in the program. The topic can be triggered by a particular experience, text, artifact, etc. and could bridge between tangential cultural practices (cinema, literature, music, theater, etc.) and/or related fields of study (media and communication studies, art history and theory, cultural studies, visual culture, etc.). The investigation should have design/visual implications that enable it to critically inform and contribute to the student’s field of study in graphic design and to expand its margins within the purview of visual representation generally.
ARG470Graphic Design III
6 credits    |    Pré-requis: ARG380 Or AGP202
This course emphasizes the transposition of a verbal content into graphic language. It can either be targeted via different steps of the graphic language or through a more holistic approach. Geometric forms get an esthetic makeover in posters, and mixed media are used efficiently as part of a bigger aim. Three projects will be tackled but all of them will take visual composition as their core value.
ARG312Grid and Modules
2 credits
Students will explore projects of greater complexity; learning how to analyze substantial data, appreciate the design functions of relating ideas, and develop logical structural systems to organize information for legible and clear communication. Students will be able to transform manuscripts into publications, i.e. book design, newspaper, magazine, and instruction manual and for mobile application. They will have to follow a design process to assess typographical text application, expression, hierarchy, sequential design, layout and page systems, including production.
ARG342History of Graphic Design
3 credits    |    Pré-requis: ARI241 Or DAA241
In this course the students will learn the history of graphic design, from the first grotto graphic representations, the origin of symbols, the development of various alphabets, printing, logos, etc. and through to the evolution of new media in the related artistic movements.
ARG400Packaging Design
2 credits
This course emphasizes the application of graphic design elements to various forms of packaging. Packages are analyzed and positioned from a marketing point of view. Brand marks, visual graphics and color schemes are developed for individual products and extended product lines. This class is geared to those interested in product packaging as independent yet related to business.
ARG431Printing and Production
2 credits    |    Pré-requis: AGP322 Or AGP223
The course consists of teaching the student designers the way to create the best possible print production for their output. It introduces almost all the necessary tools and techniques of the print production process and the know-how to create a correct pre­press PDF file ready­to­print for optimal practical results.
ARG310Typography Creation
3 credits    |    Pré-requis: AGP211 And (AGP223 Or AGP322)
Students investigate the basic aspects of Arabic letterforms and typography through a variety of projects. Students are exposed to the historical background, technical and esthetic issues, and communicative abilities of typography as individual forms and as a text.
Electives
ARG411Arabic Calligraphy
2 credits
The course aims at familiarizing students with the Arabic letters (families, construction and composition) so as to be able to write with the brush through applied exercises of calligraphy, in addition to writing texts and titles, while mastering typography through conventional methods before digitizing them.
AGP410Architectural Computer Skills
2 credits
In this course, the students will learn to manipulate images on software to be applied in architecture and to implement them in the real world of urban and/or rural spaces.
AGP310Comics
2 credits    |    Pré-requis: ARI211 Or DAA211
Comics are an art unto themselves which blend many talents. In this course students will receive their initiation to the techniques of comics which will allow them to apply these skills to other fields such as advertising, communication, cinema, and animation.
PUB320Communication, Perception and Behavior
2 credits
This course gives the students the principles of effective commercial communication based on the motivation behind consumerism. The students will also learn how to apply this knowledge and how to adapt it in advertising.
ARS316Engraving I
2 credits
Introduction and history of different techniques of engraving. Applying these techniques: woodcut, lithography, linoleum, etching, screen printing and others.
FLM353Film Authors I
2 credits
Intensive examination of the works of filmmakers who have produced distinctive universes: Jean-Luc Godard, David Lynch, Andrei Tarkovsky, Sergei Paradjanov, Alfred Hitchcock, and Robert Bresson etc.
AGP444History of Contemporary Art
2 credits
This course explores developments in the visual arts in Europe and America from 1889 till today. The major Modernist and Contemporary artists and movements that sought to revolutionize vision, culture, and experience, from Impressionism to Digital works, will be considered.
ARG313Illustration I
2 credits
In this course the students will learn how to start researching and illustrating in different style elements related to nature, interior furniture and objects, in order to develop their own illustration style.
THT280Introduction to Acting
3 credits
Introduction to different fundamental techniques used in the creation of a character. Emphasis on relaxation, concentration, and development of a role through sensorial and emotional memories. Students will improvise and do monologues as exercises in this introductory course.
AVC204Introduction to Contemporary Cinema
3 credits
The course covers the history of world cinema from 1950 to 1985 addressing, among others, the American cinema of Griffith, the Hollywood system and the star system, Russian cinema, German Expressionism, Surrealism and French Impressionism as well as Italian Neo‐realism...
AGP252Mixed Media
2 credits
The purpose of this course is to teach students the basics of painting on paper and canvas, and how to choose the topic in correlation with the composition. Collage, gouache, aquarelle, pastel and acrylic and oil are the techniques used in this course.
DAA212Sketching and Drawing II
2 credits    |    Pré-requis: DAA211 Or ARI211
A workshop teaching drawing. Teaching is based on analytical drawing and emphasizes the development of visual memory and the exploration of the expressive qualities of different tools and supports. Students will experience freehand perspective drawing, human figures, and drawing from nature.
ARS314Stained Glass I
2 credits
Historical introduction to the different techniques of stained glass. Practical applications: composition, layout, grading, cutting, leading, welding, and grouting.
AUV245Survey of Media
3 credits
Students will be able to understand the different types of media, analog and digital formats, (text, images, sound, video, etc.). They will be able to use technological tools, QR code, storage hardware and software, and different types of connectivity and I/O devices.
AGP325Web Design I
2 credits    |    Pré-requis: AGP223 Or AGP322
In a world relying more and more on the power of the net, web design is a must outlet for graphic design. The course will enable students to make a window showcase site and, ideally, to create a fully-functional interactive one.
Capstone
ARG370Graphic Design I
6 credits    |    Pré-requis: AGP211
This workshop is the first professional intersection between all technical information and channels for students to express themselves creativity. It initiates logo design, posters, packaging and layout, making students aware of the cohabitation between visuals and texts on different structures.
ARG380Graphic Design II
6 credits    |    Pré-requis: AGP201 Or ARG370
Based on the knowledge acquired during the first workshop in graphics, students are exposed to more complex ideas, so they can learn to better handle different graphic contexts. Having a skilled handling of the technical tools will allow the students to be able to better express their ideas creatively and provide for a more efficient use of visuals for their concepts.

Mission

The Department of Graphic Design offers its students an education in the visual arts as an integral part of a comprehensive educational experience. Our bachelor program offers intense, professional education in the esthetics and theories of the visual arts. Additionally, students will be trained in the skills and intellectual awareness that are the basis for a future of creative and professional achievement in the graphic design field as: print design supervisor, graphic designer, product designer, packaging designer, typographer, interactive designer, etc.

Program Educational Objectives

1. Graduates will be able to demonstrate fluency in industry standard software applications, be able to design effectively in a variety of media and formats, and therefore building on technical skills and practical abilities.
2. Demonstrate working knowledge of the elements and principles of design, and their appropriate application within the context of a given design or communication problem; working effectively on creative solutions within timeframe constraints and conceptual and cultural challenges.
3. Assemble a quality portfolio demonstrating a range of creative strategies and effective original solutions within communication and visual design contexts making them stand out in a competitive market.

Program Outcomes

a. Students will experiment and create art works, in a variety of media (drawing, painting, sculpture, ceramics, printmaking, video, and computer graphics), based on a range of individual and collective experiences.
b. Develop their own ideas and images through the exploration and creation of artworks based on themes, semiotics, signifiers and events.
c. Reveal through their own artwork an understanding of how art media and techniques influence their creative decisions.
d. Identify and use, in individual and group experiences, some of the roles and means for designing, producing, and exhibiting art works.
Université Saint-Esprit de Kaslik
Tél.: (+961) 9 600 000
Fax : (+961) 9 600 100
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