This conference aims at exploring the role of accreditation and its components in reshaping business education in the MENA region, and sharing best practices on celebrating engagement, innovation and impact in business schools.
In partnership with The Association to Advance Collegiate Schools of Business
About

The Holy Spirit University of Kaslik (USEK) is organizing a conference entitled “Accreditation for Reshaping Business Education in the MENA Region” in partnership with The Association to Advance Collegiate Schools of Business (AACSB). This conference aims at exploring the role of accreditation and its components in reshaping business education in the MENA region, and sharing best practices on celebrating engagement, innovation and impact in business schools. The conference will also address the common goal of many business schools in the MENA region, which is to meet and maintain international accreditation standards while becoming part of a shared movement to improve the quality of business education, foster sustainability, and educate the leaders of tomorrow.
The target audience of the conference includes business school deans, associate deans, and heads of departments, as well as accreditation officers, quality assurance experts, university administrators, and business professionals. The event will be an opportunity to foster national, regional, and international networking and to develop personal and institutional networks.

About the Conference Venue

USEK is located near Jounieh, a cosmopolitan city with its own wealth of history, archeology, and natural scenery, as well as recreational and sports facilities, amusement centers, and restaurants.
Jounieh is located 15 km north of Beirut, the Lebanese capital, and just 10 km south of Byblos (Jbeil), one of the oldest continuously inhabited cities in the world.
Several hotels are located in the vicinity of the University.
 
Keynote Speakers

Key note speakers (announced until today)

     
       
       
Tim Mescon
Executive Vice President and  Chief Officer, Europe, the Middle East, and Africa
     Timothy S. Mescon is Executive Vice President and Chief Officer for Europe, the Middle East, and Africa for AACSB International. He is President Emeritus of Columbus State University (Georgia), where he served from 2008 to 2014. Previously, he served as dean and Dinos Eminent Scholar Chair for 18 years at the Michael J. Coles College of Business at Kennesaw State University in Georgia. Mescon gained extensive experience as an AACSB peer review team member, chair, and committee member for 25 years before joining AACSB. He is the author of more than 200 articles and case studies, and he has coauthored four books, his latest titled Entrepreneurship: Venture Initiation, Management and Development, 2nd edition (Routledge/M.E. Sharpe). Mescon received his PhD from the Terry College at The University of Georgia, his MBA from the Cox School at Southern Methodist University, and his BA from Tulane University.
       
       
       

Session chairs

     
       
       
Elie Assaf, PhD
Dean of the USEK Business School
     Holder of a PhD in Economics from the Université Paris I Panthéon-Sorbonne, France, Professor Assaf is Dean of the Holy Spirit University of Kaslik USEK Business School (UBS). He served as the Director General of the Presidency of the Lebanese Republic in charge of economic, social, and cultural issues, higher education and research. He has also served as Dean of the Faculty of Economics and Business Administration at the Lebanese University, and Dean of the Faculty of Information and Documentation. He was behind the establishment of the Diploma in Journalism at the Lebanese University in collaboration with the French Press Institute (IFP) and the Centre de formation des journalistes (CFJ). Professor Assaf was also Director General of Lebanon’s Customs, which he helped modernize and computerize. In addition to founding and chairing the École Nationale d’Administration (ENA-Lebanon) in collaboration with France, he authored numerous economic and financial books and articles, and was the editor of Le Commerce du Levant magazine. Professor Assaf is also a founding member of the Lebanese Businessmen Association (RDCL), as as well as a member of the Strategic Committee of the Cultural Council of the Union for the Mediterranean, and a member of the Scientific Research Committee (CEDRE). Decorated with the title of Commander of the Legion of Honor of the French Republic and the Italian Republic, he was also awarded the Grand-Croix du Roi d’Espagne from Spain, and the National Order of the Cedar from the Lebanese Republic.



Agenda

Day 1 – Wednesday, February 27, 2019

  • 4:00 p.m. Registration
  • 5:00 p.m. Opening Addresses
  • 5:30 p.m. Opening Plenary Session
  • 6:00 p.m. Panel Discussion on Family Business in the MENA Region
  • 7:30 p.m. Dinner

Day 2 – Thursday, February 28, 2019

  • 8:00 a.m. – 9:00 a.m. Registration
  • 9:00 a.m. – 9:45 a.m. Plenary session I – Innovation and Entrepreneurship in Business Schools
  • 9:45 a.m. – 10:00 am Break
  • 10:00 a.m. – 11:00 a.m. Panel Discussion for Business Schools Deans
  • 11:00 a.m. – 12:30 a.m. Concurrent sessions I & II
  • 12:30 p.m. Opening of the AoL Poster Exhibition
  • 12:30 p.m. – 2:00 p.m. Networking lunch
  • 2:00 p.m. – 2:45 p.m. Plenary session II – Impact and Engagement of Business Schools
  • 2:45 p.m. – 4:15 p.m. Concurrent sessions III & IV
  • 4:15 p.m. – 4:30 p.m. Concluding remarks
  • 5:00 p.m. Reception at USEK
 
Submission Information

Call for Proposals

       

Call for Posters

Participants may submit proposals on two themes:
Theme 1 – Innovation and Entrepreneurship in Business Schools
Theme 2 – Impact and Engagement of Business Schools

Proposals should include:
1. Presentation title
2. Theme
3. Session summary – describe your topic for the session in a maximum of 200 words.
4. List 3-5 practical takeaways, outcomes, solutions and "ah-ha" moments you will offer the attendees.
5. Describe your idea for an innovative session format that offers applicable and practical examples for attendees to implement within their respective institutions (rather than focusing on your institution).
6. Speaker(s) information including full name, institution, position and biography in a maximum of 200 words.

Proposals should be sent by email to BEmenaBeirut2019@usek.edu.lb
Proposal deadline : December 17, 2018
Response deadline : December 28, 2018
        Participants may submit posters to share best practices in Assurance of Learning (AoL).

Poster proposals should include:
1. Poster title
2. Poster summary – describe your AoL best practices in a maximum of 200 words.
3. List 3-5 practical takeaways, outcomes or solutions
4. Describe your idea for the poster that offers applicable and practical examples for attendees to implement within their respective institutions (rather than focusing on your institution).
5. Poster presenter(s) information including full name, institution, position and biography in a maximum of 200 words.

Proposals should be sent by email to BEmenaBeirut2019@usek.edu.lb
Proposal deadline : November 30, 2018
Response deadline : December 28, 2018

Registration Fee

Registration fee (charged by USEK): 250 USD per participant.
The fees include conference material, coffee breaks, receptions, lunch and dinner.

Registration form

Travel Information

Entering Lebanon

The Beirut International Airport is Lebanon’s only airport. Travelers with evidence of a visit to Israel on their passport are denied from entering Lebanon.
A visa is mandatory to enter Lebanon. Visas can be obtained from the Lebanese consulate or embassy in your country. For some foreign nationals, visas can be obtained upon arrival at the airport just before passport control.

For information on visa requirements, please refer to Lebanon’s General Directorate of General Security by clicking on the links below:

Visa Letter

Citizens of some countries may not be eligible for a visa upon arrival at the Beirut International Airport. In this case, a visa should be obtained prior to the travel date from any of the Lebanese consulate or embassy in the country in question.

In case a visa letter is required, one can be requested after registering for the conference, by sending an email to arbemena@usek.edu.lb with your name, affiliation, postal address, and the mention “Visa Recommendation Letter” in the subject field.

Travel Document

Make sure that your passport remains at hand at all times; you may be required to show it as ID at security checkpoints.

Air Transportation

Middle East Airlines is the national carrier, with an extensive network covering Australia, Europe, and the Middle East.
The Beirut International Airport is served by major international airlines, including:

Air France (airline code AF)          Middle East Airlines (airline code ME)
Alitalia (airline code AZ)          Qatar Airways (airline code QR)
British Airways (airline code BA)          Royal Jordanian Airline (airline code RJ)
EgyptAir (airline code MS)          Saudia (airline code SV)
Gulf air (airline code GF)          TunisAir (airline code TU)
Kuwait Airways (airline code KU)           Turkish Airlines (airline code TK)
 Lufthansa (airline code LH)          

For a complete list of carriers with flights to/from Beirut, check the Beirut International Airport website.

Hotel Accommodation

The hotels listed below are located in the Jounieh area not far from the conference location.
                             
Le Royal Hotel
Perched on a hilltop just 14km north of Beirut, Le Royal Hotel features an extensive three-level spa overlooking the Mediterranean. It is just 5 km from the elegant shops of the Kaslik area and a 30-minute drive from the Mzaar Ski Resort.
            Portemilio Hotel & Resort
This property is 10-minute walk from the conference venue and 2-minute walk from the beach. Located within walking distance from Kaslik’s nightlife and restaurants, Portemilio Hotel & Resort has an on-site piano bar.
            Jounieh Suites Boutique Hotel
This property is 5-minute walk from the conference venue and 3-minute walk from the beach. Located in Kaslik, Jounieh Suites offers modern accommodations with free Wi-Fi in all areas.

 
Hayali Suites Hotel
This property is 10-minute walk from the conference venue and 9-minute walk from the beach. It is located in the heart of Kaslik near the Holy Spirit University of Kaslik (USEK) and prominent tourist sites.

The city of Jounieh

Located along the Mediterranean coast, Jounieh is the city of ancient civilizations and a modern business center near or within a reasonable distance of the Casino du Liban, the Beirut International Airport, the Cedars of Becharre, Byblos, the Jeita Grotto, and the Our Lady of Lebanon shrine. This city retains a certain old-era charm: its cobbled souk area, known as “Old Jounieh”, has recently been regenerated and now displays a mix of outdoor cafés and restaurants, boutiques, artisan shops, banks, supermarkets, nightclubs and hotels of various categories.


Other Tourist Sites in the Area

                             
Byblos (Jbeil) is a popular tourist destination to the north of Jounieh. Like many of Lebanon’s coastal cities, it has seen many civilizations, from the Phoenicians to the Greeks and the Crusaders.             The Jeita Grotto is the largest cave in Lebanon (9,050 m long). First discovered in 1836, the cave is composed of an upper and a lower grotto. A cable car takes visitors to the entrance of the upper grotto, which is open year round for walking tours, to admire its impressive stalactites and stalagmites.             Our Lady of Lebanon (Harissa): The 8.5-m landmark bronze statue of the Virgin Mary was inaugurated in 1908. Pope John Paul II visited the shrine in May 1997. The shrine is located on the Harissa hilltop, at an altitude of 600 meters and offers a panoramic view of the coastline. It is also accessible by cable car from Jounieh.

Other information

Climate: Lebanon has a mild Mediterranean climate and four distinct seasons. The conference date falls in spring, where the temperature usually varies between 15 and 25°C (58-72°F) along the coast.

Currency: The official Lebanese currency is the Lebanese Pound or lira (LBP). Notes are available in denominations of: LBP 1,000; LBP 5,000; LBP 10,000; LBP 20,000; LBP 50,000; and LBP 100,000. There are also LBP 250 and LBP 500 coins.
U.S. dollars are widely used throughout the country.
The US$/LBP exchange rate is relatively stable, hovering around US$1 = LBP 1,500.
The Euro/LBP exchange rate is hovering around 1 Euro = LBP 1,700.
Money or traveler's checks can be exchanged at banks, private money exchange shops, and major hotels. Major credit cards (Visa, Mastercard, American Express, Diners Club) are widely accepted throughout the country. ATMs are also widely available and will usually dispense both U.S. dollars and Lebanese pounds.

Language: Arabic is the official language. English and French are widely spoken.

Time: Lebanese time is G.M.T. +2 hours in winter (October to March) and +3 hours in summer (April to September), when daylight savings time is observed.

Electricity: Electricity is 220 volts, 50 Hz. A two-pin plug, with round pins is commonly used (Type C, similar to many European countries), but other types of plugs are also in use. Adapters may be needed and can be usually found in the market.

Public Transportation: Public transportation is not well developed. Taxis are the most efficient way of transportation, and taxi fares are not expensive. There are three types of taxis:
Service-taxis: The passenger has to specify his destination and enter the taxi only if it corresponds to the itinerary of the Service-taxi. The driver stops to pick up additional passengers anywhere on the streets and drop them off generally in main squares and main streets. It remains advantageous with very low fares.
Traditional taxis: The driver must not pick up additional passengers. Most of these taxis are not equipped with meters, so it is recommended to negotiate the fare before embarking.
On-call taxis: Pick up people who have pre-booked by phone. They don’t respond to hails in the street. They don’t have a meter so passengers should agree a price before starting a journey.

Tourism: For touristic sites, maps, or additional information about Lebanon, visit the website of the Lebanese Ministry of Tourism
© Copyright USEK 2018
Design and development: Born Interactive
Subscribe to our newsletter
Find USEK