USEK Business School

Bachelor in Business Administration - Business Computing

Hybrid and English
99 credits
For students entering the program at the Sophomore level
(holders of a recognized Baccalaureate or Freshman diploma - equivalent to 30 credits)

Courses

General Education
DRT223Business Law
3 credits
This course provides a fundamental knowledge of business, particularly at the developed levels of business activity and human capital management. It aims to understand and assimilate the various legal institutions related to the company, and familiarize students with the concepts of social law, including labor law and social security law. It also teaches them how to understand legal texts related to the establishment, and about the operation and extinction of different types of businesses.
Civic Engagement
2 credits
ENG240English Communication
3 credits    |    Pre-requisite: ENG120
This course is designed to upgrade student proficiency in the English language. It offers guidance in critical reading and instructions in writing to develop clear, well­organized prose. It emphasizes the writing process with an introduction to rhetorical strategies, such as compare and contrast, cause and effect, and argument, through the integration of the four language skills (listening, speaking, reading and writing).
MAT216General Mathematics
3 credits
This course provides students with the solid base they need to be successful in their specialty courses. Topics covered include: function of a real variable, elementary functions, Taylor's expansion, simple integral and methods of integration, differential equations, multivariable functions, continuity, partial derivative, chain rule, differential, introduction to double integrals, methods of integration, Matrix calculus, determinants, and linear systems.
History of Lebanon
3 credits
CSC204Information Technology and Networking
3 credits
This course introduces the basics of the integration of information technology and networking in professional life. Subjects treated include: application software; systems software; system unit; Excel spreadsheets; HTML language; physical architecture of a network; internet; internet services; internet protocols (TCP/IP, HTTP, FTP, SMTP et POP );  the IPV4 addressing classes; and applications.
ECO222Macroeconomics
3 credits
This course gives an insight into macroeconomics, portraying the economy as a whole. It is by developing an understanding of fundamental economic terminology, and concepts and principles that we are able to interpret economic changes and their impact on a country’s situation.
STA220Probability and Applied Statistics
3 credits    |    Pre-requisite: MAT213 Or MAT215 Or MAT216 Or MAT218 Or NUT210 Or NTR210
This course prepares students for the practical use of probability and statistics. Topics covered include: elements of descriptive statistics, population, statistical unit, frequency distribution characteristics of central tendency and dispersion. The course explores concepts of probability and combinatorics, conditional probability and Bayes' formula, applications, discrete and continuous random variables, expectation and moments, the weak law of large numbers, empirical frequencies and probabilities customary laws (Binomial, Multinomial, Poisson, Normal) and asymptotic behavior, the law of large numbers, sampling and estimation, an introduction to the use of hypothesis tests, and the Chi­2 contingency table.
Religious Sciences
3 credits
Science and Health
3 credits
Sports
1 credits
Common Core
BUS303Business Planning
3 credits    |    Pre-requisite: MGT220 And MKT220 And FIN310
Generating a business plan needs a methodological approach that provides students with a road map to follow to create new business ideas or develop existing ones. As most businesses seek financial sources, it helps students and future entrepreneurs to introduce potential investors to business opportunities.
ENG290Business Professional
3 credits    |    Pre-requisite: ENG240
The study of communication theory and its application to business is the main focus of this course. Emphasis is placed on composing basic forms of business communication, including correspondence and reports. Attention is also given to the ethical objectives of communicating in the managerial environment.
ACT210Financial Accounting I
3 credits
The course explains the principles of general accounting and related applications, explains how to record business transactions, and allows students to read and understand financial statements.
ACT220Financial Accounting II
3 credits    |    Pre-requisite: ACT210
The course explains in detail the main components of a balance sheet and explains the nature, classification, and treatment of accounting for long term assets, current assets, liabilities and stockholders’ equity. The main objective of the course is to provide students with a general knowledge of the preparation of financial statements, in addition to the analysis of the financial figures with the key ratios and comments, and the preparation of the company’s cash flow.
FIN315Financial Analysis
3 credits    |    Pre-requisite: ACT220
The evaluation of the health of a business is an essential component of financial analysis. Shareholders, creditors, and managers are questioning the value establishment by the company. Techniques and appropriate methods help them to form their opinion. Consequently, the content of this course follows an approach that is based on the annual accounts, including the study of the income statement, the study of time record, plus the study of changes in positions between two periods.
FIN310Financial Management
3 credits    |    Pre-requisite: BUS211 And STA205 and STA220
Financial management includes all the activities of an organization aimed at planning and controlling the use of cash (money) and assets (property) that are owned by the company to achieve its strategy.
MGT330Human Resources Management
3 credits    |    Pre-requisite: MGT220
This course provides students with the basic principles and theories of human resource management. It expands on the five functions of human resources management: staffing, training and development, safety and health, compensation and benefits, and employee labor relations. This course is the foundation for students majoring in human resource and the course material is translated into practice through relevant discussions of the topic at hand and an analysis of cases, thus requiring a logical integration of learning to the business context. Lectures are used to introduce the key concepts and theories, and articles and cases provide an opportunity to clarify and reinforce students’ understanding of the subject.
BUS211Mathematics of Finance
3 credits    |    Pre-requisite: BUS210 Or MAT206 Or MAT213 Or MAT310 or MAT216
This course will provide students with knowledge on the funding problems, discount, financial amortization, and bonds, through concrete cases.
ECO221Microeconomics
3 credits    |    Pre-requisite: BUS210 Or MAT206 Or MAT213 Or MAT310 Or MAT217 or MAT216
This course gives students an insight into microeconomics, which is a key component to designing and understanding public policy and is an essential tool for managerial decision­-making, while offering an understanding of the operation of modern economy.
MGT220Principles of Management
3 credits    |    Pre-requisite: ENG120
An introductory course explaining the definition of management as a set of activities, including: planning and decision-making, organizing, leading, and controlling, directed at an organization’s resources, including the human, financial, physical, and informational, with the aim of achieving organizational goals in an efficient and effective manner.
MKT220Principles of Marketing
3 credits    |    Pre-requisite: ENG211 Or ENG240
This course is designed to help the students learn about and apply the basic concepts and practices of modern marketing as they are used in a variety of settings. It is intended for business students who wish to become the decision-makers of tomorrow at the middle or upper levels of management since it gives students a comprehensive and innovative managerial and practical introduction to marketing.
MIS320Quantitative Techniques Applied to Business
3 credits    |    Pre-requisite: STA220 Or STA205 Or STA220 Or STS205
Business quantitative methods help students understand the business world better, so they can search for variables, in order to translate them into mathematical models to help solve them. These methods are used to assist managers in decision-making by performing provisions such as sales, sales turnover, and benefits in an uncertain world as well as helping in testing and assessing decisions with respect to the organization’s performance. Furthermore, this course considers linear programming techniques and analyzing decisions in uncertain conditions, as well as helping managers maximize short-term and long-term company profit. This course has a pre­requisite course of probability and statistics for engineers. By the end of the course students should have knowledge of Excel and SPSS.
Specialization
CSC225Business Programming I
3 credits    |    Pre-requisite: INF204 Or CSC204
This course facilitates the acquisition of a practical method to solve problems using the Visual Basic .NET programming language. Students will be taught methods for problems analysis, structural and detailed conception of solutions, base concepts of pseudo code and flow­chart, coding and verification of programs. Topics include: an introduction to Visual Basic .NET language, basic concepts of the language, types, expressions, control structures (selection, repetition), one and two dimensional arrays, strings, functions, and text files. The course is completed by lab workshops.
CSC325Business Programming II
3 credits    |    Pre-requisite: CSC225 And ITB321
This course is an introduction to the basic concepts of object­-oriented programming. It focuses on the concepts of inheritance, polymorphism, and exception handling. It enables students to acquire a good knowledge in the concepts of event­-driven programming and the Windows environment. Topics include applications to databases, new technologies of XML, SQL, and ADO. NET
ITB321Database
3 credits    |    Pre-requisite: CSC204
This course is dedicated to exploring the characteristics of data to enable students to design a database and use these characteristics to solve common business problems. Students will also learn how to design database components (tables, forms, queries, reports and macros) by using Microsoft Access as a tool. In addition, they will acquire the skills to create and maintain database information, including sorting, indexing, and relating tables. Students will think about data input and retrieval, and how it is displayed and manipulated in order to create a useful, efficient, and coherent design. Since this is an application oriented course, no access programming code is expected from the students.
CSC450Database Design and Programming
3 credits    |    Pre-requisite: CSC407
This course aims to design a database based on a specific case study. Students will learn about the database components, including tables, queries, and views, by using Microsoft SQL Server as a tool. In addition, students will learn how to create and maintain database information, including sorting, indexing and relating tables. Furthermore, how data are to be input and retrieved, displayed and manipulated in order to create a useful, efficient, and coherent design. Since this is an application oriented course, the student should be familiar with Microsoft SQL Server.
CSC359Internet Development and Technology
3 credits    |    Pre-requisite: CSC225 And ITB321
The main objective of this course is to build database-­driven web applications using Visual Studio .NET. Students will learn how to: ­ develop web applications based on the ASP.NET Web Forms model; ­ and program using ADO.NET and SQL Server to provide the site access to the database. It also provides the website proper authorization and authentication using the .NET security model.
CSC407Systems Analysis and Design
3 credits    |    Pre-requisite: ITB321
This course introduces students to an analytical framework that involves analyzing organizations as systems, or the process of systematically and objectively gathering information about business systems and subjecting that information to formal analysis. This includes identifying broad organizational goals and supporting business areas and processes, and business process definition and deconstruction.
CSC319Technology and Networks Infrastructure
3 credits    |    Pre-requisite: INF204 Or CSC204
This course aims to introduce the basics of computer networks. This studies infrastructures, features and network topologies, transfer techniques, switching, encoding, transmission and routing, the reference model, the protocols of different layers, including deepening the study on the TCP / IP architecture used in the internet.
Electives
MKT315Advertising
3 credits    |    Pre-requisite: MKT220
Advertising is an “ideas” industry, which allows marketers and brand custodians to create, position, or reposition their brands. It is a considerable part of most of modern companies, corporations, and brands, being the most visible and immediate point of communication between them and their customers/audiences. Advertising is also a business, but not any kind of business. It is a business full of excitement, fascination, and fun. Today, it constitutes a respected, strategic, and profitable industry. This course is designed to introduce students to advertising, while aiming to provide a firm grounding in its fundamentals. It will show the links between media, society, advertising, and business. It will thoroughly investigate the foundations of advertising and check the media planning process in action, based on true business/media/communication problematics. The course will also explore the business aspects of advertising through a global industry overview, and business transactions of organizations, with illustrations of advertisers and advertising agencies. Finally, the course will focus on market realities in order to allow the students to have a practical link with business life and bridge the gap between the theoretical aspect and the professional side of advertising.
ACT320Cost Accounting
3 credits    |    Pre-requisite: ACT220
This course is intended to explain the role of the management accountant in an organization and to illustrate the different methods of costs and revenue calculation, in addition to the budget preparation and the analysis of variance.
ITB350E-Business
3 credits    |    Pre-requisite: MKT220
This course provides a basic understanding of e­Business, mainly over the internet. It introduces the types of e­Business and its various revenue models, and the driving technologies, as well as the driving sociocultural and environmental aspects behind the increase in demand for e­Business. The course gives students a good foundation in understanding the potential of e­Business without neglecting the challenges it faces. Both technical and strategic aspects of e­Business are discussed.
FIN421Financial Markets
3 credits    |    Pre-requisite: BUS211 or MAT312 or MAH312
This course enables students to understand the concepts, terminology, instruments, and investment strategies when dealing with money. This includes the introduction of the broad and closely related areas of financial markets and investments, including the various tools used to determine the value of different investment vehicles. The risk inherited with investing as well as the risk return trade­off will be considered. Accordingly, the principles of modern portfolio management, including diversification, will be addressed. Particularly, common stocks will be analyzed and valued using multiple valuation techniques. Within the context of fixed income valuation, the concept of bond duration and the yield curve will be examined. Financial derivatives, including options and futures, will also be considered as a hedging tool in the overall investment strategy. Practical application will be emphasized throughout the course using Thomson Reuters Eikon.
ACT225Internal Audit
3 credits    |    Pre-requisite: ACT220 And MGT220
This course explains all the procedures and recommendations that provide the safeguarding of assets, reliability and integrity of financial and operational information, and the effectiveness and efficiency of operations designed to improve the performance of an organization. The course allows the participants to obtain an understanding of the concepts, methodologies and tools of internal auditing, to understand the role of internal auditing in identification and evaluation of risks and in improving governance processes of organizations.
FIN420International Finance
3 credits    |    Pre-requisite: BUS211
This course provides a conceptual framework that can be used to understand how recent events have affected the financial environment. Each type of financial market is described with a focus on its utilization by financial institutions, its internationalization, and recent events that have affected it. It will also cover the different economic causes and risk factors of the foreign exchange for enterprises, financial institutions, and households.
LCB200Introduction to Hospitality Management
3 credits
This course offers a comprehensive tour of the fascinating areas of the hospitality industry. Some of the topics that will be covered in this course include the concept of service, the lodging industry, the restaurant business, institutional foodservices, tourism, gaming entertainment, leisure and recreation. Students will be introduced to the basic managerial functions and how they relate to the hospitality industry. The course also familiarizes students with career opportunities and introduces them to large hospitality organizations and companies.
MGT320Organizational Behavior
3 credits    |    Pre-requisite: MGT220
Organizational behavior is the study of actions and attitudes that people exhibit within the organization and their impact on the organization. The effective design and management of organizations require the thoughtful application of knowledge concerning the behavior of people at work.
MKT430Pricing Strategy
3 credits    |    Pre-requisite: MKT220
Price is the most sensitive marketing element in the supplier­ customer relationship. It has an immediate and direct effect on a company’s bottom line, and it’s perceived by the customer as a signal of the value of a product offering, thus strongly influencing his/her purchase decisions. The course will introduce the participants to various strategies and steps that are used by companies for pricing their offerings. The notion that “price equals perceived value” is the basis of this course. The process of establishing price and value, and the importance of communication under different product and market conditions, are presented in detail. The framework of the course will follow the concept of the “Pricing Pyramid”. Practical examples, through real life case studies, will be employed to assist participants in a deeper understanding of the strategies behind pricing decisions.
MGT415Small Business Management
3 credits    |    Pre-requisite: MGT220
This course focuses on recognizing a business opportunity, starting or acquiring a business based on the recognized opportunity, and operating that business. Entrepreneurship is necessary not only for students who will become entrepreneurs, but also for individuals working in the increasingly competitive corporate world.
TRA310Transport and Logistics
3 credits    |    Pre-requisite: ENG240
Transport involves the physical movement of products between the providers and the receivers. It is a critical activity, performed, at most stages, in the supply chain process. In pure financial terms it is the second largest element, next to storage, in total distribution costs. Transportation also represents the physical operation's interface with the customer and is often classed as the "ambassadorial" activity of the supply chain. The primary objective of transportation is to deliver the right goods, to the right place, at the right time, in the right condition at the minimum cost.
BUS390Verbal and Non-Verbal Communication for Business
3 credits    |    Pre-requisite: ENG290
This business English language course is a workshop course, which includes mostly task­based activities, along with theory sessions, team and individual research projects, role playing, questionnaires, team building experiences and team oral presentations. The course teaches practical skills and the rules of conduct needed within the business environment where English is spoken.
Capstone
ITB450Enterprise Simulation
3 credits    |    Pre-requisite: CSC 450 and CSC 359
Increasingly organizational survival and/or efficiency are related to the ability to acquire and maintain excellent information about itself and competing organizations. Information treated as a resource for strategic planning and operational management has a value like other assets in the organization. Once information is placed in the proper perspective, management issues regarding all the departments and units of the entity become strongly handled. More than ever there appears a need for faster access to critical information by all of the decision makers to make better decisions. The impact of information technology (IT) on firms’ performance and efficiency has been repeatedly stated. Firms have found opportunities to use IT in products and processes to reduce costs and increase product value, as well as to improve organizational effectiveness, through enhanced coordination, communication and control. It is claimed that these uses have allowed firms to gain competitive advantages over other firms. All levels of management have the burden of insuring that appropriate information systems are in place to bring about a productive profitable organization. Therefore, this course will explore necessary management actions which will ensure that information is available, correct, manipulatable, protected, and archived in proper forms.

Mission

The Business Computing department pursues excellence in teaching and learning while preparing students for a rapidly changing and challenging working environment by delivering high quality knowledge and skills in business, computer and Information Technology. The courses will help students to achieve their professional and individual goals and will enable them to follow higher level of studies.

Program Educational Objectives

1. Graduates will be active information systems professionals with solid technical and analytical skills to compete and excel within their community and their working environment.
2. Graduates will address all complex business needs by implementing the latest systems and network technologies, the most advanced software development tools, and various database solutions.
3. Graduates will address business challenges and leadership issues by communicating effectively and serving as a bridge between business needs and technical solutions.

Program Outcomes

a. Students will acquire an ability to plan and implement hardware and software components, design and apply business processes, and administer related information systems.
b. An ability to plan, design and implement the passive and active components, software tools, and procedural components of a data communications system in a business environment.
c. An ability to design, develop, implement and document computer programs meeting business requirements.
d. An ability to design, develop, secure, and administer databases.
e. An ability to manage and implement large databases and enterprise solutions.
f. An ability to turn the internet capabilities into business successes.
g. An ability to ensure business continuity through adoption of appropriate Information Technology techniques.
h. An ability to align Information Technology with business functions in response to various community requirements.
Holy Spirit University of Kaslik
Tel.: (+961) 9 600 000
Fax : (+961) 9 600 100
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