The main objective of this course is to provide students a general description of business corporations especially under the Lebanese legal system. We address in particular the laws of merchant, business concern, partnership, and corporations. However, our approach is based on a functional perspective of the law. Thus, we attempt to ask how these legal structures function to produce desired benefits to parties who enter into relationships, or how rules can affect sensible business organization.

Generating a business plan requires following a methodological approach that enables students to follow a systematic road map that will guide them through the steps of developing new or existing business ideas. As most businesses seek financial sources, the course helps students and future entrepreneurs introduce business opportunities to potential investors.

The study of communication theory and its application to business is the main focus of this course. Emphasis is placed on composing basic forms of business communication, including correspondence and reports. Attention is also given to the ethical objectives of communicating in the managerial environment.

This course allows students to apply knowledge and skills acquired at the University in a real-life setting. The main goal is to obtain hands-on experience necessary to qualify for a good entry-level position in accounting or audit. Moreover, students will learn how to create and write a professional report with emphasis on their experience in the business industry. The course is thus practical and theoretical in the sense that students will participate in theoretical classes at the University and at the same time partake in a 120-hour training program at a recognized corporate establishment.

The course explains the principles of general accounting and related applications, explains how to record business transactions, and allows students to read and understand financial statements.

The course explains in detail the main components of a balance sheet and explains the nature, classification, and treatment of accounting for long term assets, current assets, liabilities, and stockholders’ equity. The main objective of the course is to provide students with a general knowledge of the preparation of financial statements, in addition to the analysis of the financial figures with the key ratios and comments, and the preparation of the company’s cash flow.

The evaluation of the health of a business is an essential component of financial analysis. Shareholders, creditors, and managers are questioning the value establishment by the company. Techniques and appropriate methods help them to form their opinion. Consequently, the content of this course follows an approach that is based on the annual accounts, including the study of the income statement, the study of time record, plus the study of changes in positions between two periods.

This course aims to enable students to deepen their knowledge in financial management by developing methods used to value bonds, stocks, and investment projects. As well as Understanding the basic issues involved in fund raising for investments and capital budgeting decisions.

This course provides students with the solid base they need to be successful in their specialty courses. Topics covered include: function of a real variable, elementary functions, Taylor's expansion, simple integral and methods of integration, differential equations, multivariable functions, continuity, partial derivative, chain rule, differential, introduction to double integrals, methods of integration, Matrix calculus, determinants, and linear systems.

This course provides students with the basic principles and theories of human resource management. It expands on the five functions of human resources management: staffing, training and development, safety and health, compensation and benefits, and employee labor relations. This course is the foundation for students majoring in human resource and the course material is translated into practice through relevant discussions of the topic at hand and an analysis of cases, thus requiring a logical integration of learning to the business context. Lectures are used to introduce the key concepts and theories, and articles and cases provide an opportunity to clarify and reinforce students’ understanding of the subject.

This course gives an insight into macroeconomics, portraying the economy as a whole. It is by developing an understanding of fundamental economic terminology, and concepts and principles that we are able to interpret economic changes and their impact on a country’s situation.

The course will provide students with knowledge on the funding problems, discount, annuities, financial amortization, and bonds, through concrete cases.

This course gives students an insight into microeconomics, which is a key component to designing and understanding public policy and is an essential tool for managerial decision¬-making, while offering an understanding of the operation of modern economy.

An introductory course designed to provide students with an overview of the management functions such as planning, organizing, leading & controlling. It also focuses on providing students with analytical, and technical skills aimed at preparing them to managerial positions. Through knowledge of the theoretical parts students will be able to recognize in organization: the manager's role, the process of change, teamwork, and ethics.

This course is designed to help the students learn about and apply the basic concepts and practices of modern marketing as they are used in a variety of settings. It is intended for business students who wish to become the decision-makers of tomorrow at the middle or upper levels of management since it gives students a comprehensive and innovative managerial and practical introduction to marketing.

This course prepares students for the practical use of probability and statistics in the biomedical field (agronomy, chemistry, biochemistry, nutrition, medicine, etc.). Topics: Elements of descriptive statistics, population, statistical unit, frequency distribution characteristic of central tendency and dispersion. Notions of probability and combinatorics, conditional probability and Bayes' formula, applications, discrete and continuous random variables, expectation and moments, weak law of large numbers, empirical frequencies and probabilities customary laws (Binomial, Multinomial, Poisson, Normal ) and asymptotic behavior, law of large numbers, sampling and estimation, introduction to the use of hypothesis tests, Chi-2 contingency table.

This course introduces quantitative concepts and techniques used in financial analysis and investment decision making. Descriptive statistics used for conveying important data attributes such as central tendency, location, and dispersion are presented. Characteristics of return distributions such as symmetry, skewness, and kurtosis are also introduced. All investment forecasts and decisions involve uncertainty: Therefore, probability theory and its application quantifying risk in investment decision making is considered. Furthermore the course introduces the common probability distributions used to describe the behavior of random variables, such as asset prices and returns. How to estimate measures of a population (mean, standard deviation) based on a population sample is shown. The course ends with a framework for hypothesis testing, used for validating dataset hypotheses, along with techniques to test a hypothesis.

This course offers a thorough examination of blockchain technology and how it integrates with cryptocurrencies. Students will gain a thorough understanding of the revolutionary technologies of blockchain and cryptocurrency. This course explores the fundamental concepts, principles, and applications of blockchain, while delving into the intricate workings of cryptocurrencies like Bitcoin, Ethereum, and more.

Terrorism, natural disaster or pandemic threaten the visibility for all types of businesses. With an eye toward business scale, scope and diversity, this course increases workplace resilience to disasters and addresses range of potential business from home- based to large corporations in the phase of these threats. The course walks learners through how to understand and execute the essential steps of business continuity planning.

The internet is gaining an increasing impact on today’s world. Companies are shifting from traditional channels to new online channels. In this context, comes Digital Marketing as a key activity that supports and supplements traditional marketing activities across all sectors. The course examines digital practices from online listening and monitoring, to SEO, social media, and mobile marketing, among others. The course develops students’ knowledge and skills in digital marketing concepts and the latest technologies.

This course offers a thorough examination of the concept of digital transformation and its significant effects on businesses in various industries. The tactics, tools, and difficulties of using digital technologies to promote organizational change, innovation, and competitive advantage will be covered. Students will get a thorough grasp of the ideas and practices of digital transformation through theoretical frameworks, case studies, and practical exercises. They will also develop the abilities necessary to function and lead in the digital age.

The course focuses on key aspects of managing a family business, such as family governance, succession planning, handling conflicts, and integrating family values into daily operations. It emphasizes the value of corporate governance and the hiring of non-family executives in professionalizing family businesses. By the end of this course, learners will have a thorough grasp of family business dynamics and have acquired useful tools for enhancing leadership and management capabilities of family businesses.

This course provides an introduction to the rapidly evolving field of Financial Technology (Fintech) and its impact on the business landscape. Fintech refers to the use of technology and innovation in the financial services sector, transforming fields including payments, lending, investment, and risk management. Students will examine the fundamental ideas, trends, and difficulties in Fintech and acquire insights into how it is changing the way financial services are provided and consumed through theoretical talks, case studies, and practical exercises.

The course's main focus is on how management may help achieve sustainability goals, and it covers issues including ethical decision-making, stakeholder involvement, sustainable business models, and corporate social responsibility. By the completion of the course, students will have the knowledge and abilities needed to influence positive change and support the development of a more sustainable business environment.

This course will teach students how to prepare constitution legal entity accounting transactions, liquidation accounting transactions and any unusual accounting items. The objective of the course is to train the students how to understand financial statements and how to prepare the four statements and disclosures under IFRS.

This course is intended to explain the role of the management accountant in an organization and to illustrate the different methods of costs and revenue calculation, in addition to the budget preparation and the analysis of variance.

The objective of this course is to explain the mission and objectives of the International Accounting Standards Board (IASB), the scope of the International Financial Reporting Standards (IFRS), processes for developing IFRS and interpretations, and policies. IFRSs apply to general purpose financial statements and other financial reporting by profit-¬oriented entities; those engaged in commercial, industrial, financial, and similar activities, regardless of their legal form. Moreover entities other than profit-¬oriented businesses may also find IFRSs appropriate. Students will learn to understand how the IASB framework works, some of the standards listed in IFRS, and how the whole conceptual framework and embedded standards work.

Financial Statement Auditing is accumulation and evaluation of evidence according to established criteria (ISA’s, IFRS, GAAP, accounting policies, etc.). This course is intended to introduce the auditing profession and explain the auditing processes and their application on all the transaction cycles, with the objective to express an opinion on the fair presentation of the financial statements of a company. The course will enable students majoring in auditing to differentiate between assurance and non-¬assurance services, type of audits, type of auditing opinions and the preparation of a complete audit file. It will explain the auditing process from planning to closing a meeting.

Corporate acquisitions, mergers and the formation of other strategic alliances, and international transactions are staples of today’s business environment. The objective of this course is to provide students with an understanding of financial reporting for these complex business transactions and the entities they create. Specific topics include accounting for business combinations, consolidated financial statements, financial reporting for partnerships, and foreign currency transactions. This class is taught from the perspective of a preparer of financial statements (as opposed to a user) and involves a significant amount of technical detail. This course requires students to solve complex problems, use information technology and to communicate clearly and concisely in writing to enable them to prepare consolidated financial statements as per IFRS.

This course explains all the procedures and recommendations that provide the safeguarding of assets, reliability and integrity of financial and operational information, and the effectiveness and efficiency of operations designed to improve the performance of an organization. The course allows the participants to obtain an understanding of the concepts, methodologies, and tools of internal auditing, to understand the role of internal auditing in identification and evaluation of risks and in improving governance processes of organizations.

The course illustrates how costs work and presents some analysis and key performance indicators, in addition to capital budgeting models useful for business decisions. The main objectives include detailed descriptions of cost behavior, pricing decisions, balanced score card, sales variance analysis and capital budgeting decisions. The student will be able to assess the business key performance indicators and handle capital budgeting.

This course allows the participants to obtain an understanding of the concepts, methodologies and tools of the tax system. It will enable them to gain a sufficient knowledge of the government financial organization and an overview of the public economic sector.

This course introduces Business Data Analytics, covering statistical tools for descriptive and predictive analytics, forecasting, risk analysis, simulation, data mining, and decision analysis. Students learn to apply basic business analytics tools in a spreadsheet environment and communicate effectively with analytics professionals. The course emphasizes practical applications and students use computer software for data analysis.

This course is dedicated to exploring the characteristics of data to enable students to design a database and use these characteristics to solve common business problems. Students will also learn how to design database components (tables, forms, queries, reports and macros) by using Microsoft Access as a tool. In addition, they will acquire the skills to create and maintain database information, including sorting, indexing, and relating tables. Students will think about data input and retrieval, and how it is displayed and manipulated in order to create a useful, efficient, and coherent design. Since this is an application oriented course, no access programming code is expected from the students.

In this course, students will learn about the following subjects: tasks of the database administrator; identifying the various components of the Oracle architecture; managing Oracle instance; creating a database; using a data dictionary and dynamic performance views; maintaining the control file; maintaining redo log files; managing table spaces and data files; storage structure and relationships; managing undo data; managing tables; managing indexes; maintaining data integrity; managing password security and resources; managing users; managing privileges; managing roles; backup; and about recovery, environment, and applications.

The internet is gaining an increasing impact on today’s world. Companies are shifting from traditional channels to new online channels. In this context, comes Digital Marketing as a key activity that supports and supplements traditional marketing activities across all sectors. The course examines digital practices from online listening and monitoring, to SEO, social media, and mobile marketing, among others. The course develops students’ knowledge and skills in digital marketing concepts and the latest technologies.

This course provides a basic understanding of e¬Business, mainly over the internet. It introduces the types of e¬Business and its various revenue models, and the driving technologies, as well as the driving sociocultural and environmental aspects behind the increase in demand for e¬Business. The course gives students a good foundation in understanding the potential of e¬Business without neglecting the challenges it faces. Both technical and strategic aspects of e¬Business are discussed.

Increasingly organizational survival and/or efficiency are related to the ability to acquire and maintain excellent information about itself and competing organizations. Information treated as a resource for strategic planning and operational management has a value like other assets in the organization. Once information is placed in the proper perspective, management issues regarding all the departments and units of the entity become strongly handled. More than ever there appears a need for faster access to critical information by all of the decision makers to make better decisions. The impact of information technology (IT) on firms’ performance and efficiency has been repeatedly stated. Firms have found opportunities to use IT in products and processes to reduce costs and increase product value, as well as to improve organizational effectiveness, through enhanced coordination, communication and control. It is claimed that these uses have allowed firms to gain competitive advantages over other firms. All levels of management have the burden of insuring that appropriate information systems are in place to bring about a productive profitable organization. Therefore, this course will explore necessary management actions which will ensure that information is available, correct, manipulatable, protected, and archived in proper forms.

This course provides a beginner-level introduction to programming, covering basic concepts like variables, data types, control structures, and functions. Students will learn to use programming languages like Python, Java, or C++ to write simple programs and solve basic problems. The course includes hands-on exercises and assignments, and upon completion, students will have a solid foundation in programming concepts and be able to create simple applications using programming languages.

Operations Research is an art and science at the same time. The art part is acquired through experience, while the science part is based on the mathematical tools of Operations Research (OR). When facing a real life problem the OR practitioner should be able to create a mathematical model that represents his/her problem, and then use mathematical techniques to resolve the model and analyze the optimum solution. The learning objectives of this course include the introduction of optimization thinking and its importance in competitive business management. Also, training on technological tools to solve complex problems will help students in real world applications.

This course aims to introduce the basics of computer networks. This studies infrastructures, features and network topologies, transfer techniques, switching, encoding, transmission and routing, the reference model, the protocols of different layers, including deepening the study on the TCP / IP architecture used in the internet.

In this course, students will gain a strong understanding of the basics of web development, with a focus on HTML, CSS, and JavaScript. They will learn how to use HTML to structure web pages, CSS to style them, and JavaScript to add interactivity. The course includes practical exercises and assignments, and by the end of the course, students will have a solid foundation in web programming and be able to create basic web applications using HTML, CSS, and JavaScript.

This course aims at expanding knowledge in economics with an emphasis on accounting, financial intermediaries, banking and their public policies.

The course will focus on the problems facing a financial manager in any business. In particular, students will examine how to obtain adequate funds to allow a firm to operate, and how to decide on the optimal allocation of funds obtained by the firm. To obtain funds, the financial manager must participate in markets for debt and equity securities. Thus, there will be discussions on how these markets work and how they can be most efficiently used by the firm. In allocating funds, students will learn how to assess the economic benefits of long‐lived projects and how to make optimal choices between projects. Students will also spend time developing basic financial tools that will assist them in the decision‐making process.

This course focuses on key principles of technical analysis necessary to make successful investment decisions. Individual investors and traders are increasingly recognizing the importance of technical analysis in decision-making. With the advancement of the technical analysis profession, many sophisticated techniques have also developed. This course, which revolves around price analysis, will provide students the basic knowledge to read charts and identify specific patterns and shapes. This includes how to identify the right price to enter and exit the financial markets to maximize profits in several asset classes (FX, equities, bonds, futures, commodities, ETF, etc.).

The course enables the students to understand the main derivative products traded on financial markets (futures, forward contracts, options and swaps), as well as their use for hedging, speculation and arbitrage. They also acquire practical knowledge on the mechanics of organized markets and learn how to price a derivative: forward price calculation, premium calculation, P&L calculation, and NPV calculation.

This course enables students to understand the concepts, terminology, instruments, and investment strategies when dealing with money. This includes the introduction of the broad and closely related areas of financial markets and investments, including the various tools used to determine the value of different investment vehicles. The risk inherited with investing as well as the risk return trade¬off will be considered. Accordingly, the principles of modern portfolio management, including diversification, will be addressed. Particularly, common stocks will be analyzed and valued using multiple valuation techniques. Within the context of fixed income valuation, the concept of bond duration and the yield curve will be examined. Financial derivatives, including options and futures, will also be considered as a hedging tool in the overall investment strategy. Practical application will be emphasized throughout the course using Thomson Reuters Eikon.

This course introduces the principal information sources used to evaluate a company’s financial performance. Primary financial statements (income statement, balance sheet, cash flow statement, and statement of changes in equity) in addition to notes to these statements and management reporting are examined. A general framework for conducting financial statement analysis is provided. Furthermore, this course addresses the three major financial statements—the income statement, the balance sheet, and the cash flow statement—by examining each in turn. The purpose, elements of, construction, pertinent ratios, and common-size analysis are presented for each major financial statement. Moreover, the course examines financial reporting for specific categories of assets and liabilities. Inventories, long-lived assets, income taxes, and non-current liabilities are examined in greater detail because of their effect on financial statements and reported measures of profitability, liquidity, and solvency. In addition, the course introduces the concept of financial reporting quality. It examines the financial reporting quality differences that may exist between companies and the means for identifying them. Warning signs of poor- or low-quality reporting are covered. The application of financial analysis techniques to evaluate a company’s past and projected performance, assess credit risk, and screen for potential equity investments follows. Common adjustments to reported financials to facilitate cross-company comparisons conclude the course.

This course introduces the unique attributes that define fixed-income securities, then follows with an overview of global debt markets. Primary issuers, sectors, and bond types are explained. Key concepts for the calculation and interpretation of bond prices, yields, and spreads and coverage of interest rate risk and key related risk measures are presented. Securitization—the creation of fixed-income securities backed by certain (typically less liquid) assets—including the various types, characteristics, and risks of these investments are also treated. Furthermore, the course examines the fundamental elements underlying bond returns and risks with a specific focus on interest rate and credit risk. Duration, convexity, and other key measures for assessing a bond’s sensitivity to interest rate risk are introduced.

This course provides a conceptual framework that can be used to understand how recent events have affected the financial environment. Each type of financial market is described with a focus on its utilization by financial institutions, its internationalization, and recent events that have affected it. It will also cover the different economic causes and risk factors of the foreign exchange for enterprises, financial institutions, and households.

This course introduces the concept of a portfolio approach to investments. The needs of individual and institutional investors are each examined, along with the range of available investment solutions. The three main steps in the portfolio management process (planning, execution, and feedback) are outlined. Common measures of portfolio risk and return and the introduction of modern portfolio theory—a quantitative framework for asset pricing and portfolio selection—then follow. Furthermore, the course introduces the portfolio planning and construction process, including the development of an investment policy statement (IPS). A discussion of risk management, including the various types and measures of risk, follows, and a risk management framework is provided. Technical analysis, a set of tools that uses asset price, trading volume, and other similar data for making investment decisions, is then examined. The session concludes with coverage on how financial technology (fintech) is impacting areas within the investment industry, such as investment analysis, automated advice, and risk management.

This course allows the participants to obtain an understanding of the concepts, methodologies and tools of the tax system. It will enable them to gain a sufficient knowledge of the government financial organization and an overview of the public economic sector.

This course is specifically designed for the upper level undergraduate students in Management. During this course, students will be asked to handle several virtual situations pertaining to international companies in which immediate managerial actions are required.

Entrepreneurial finance is a course introducing the basics of financial management adapted to start-ups and early-stage ventures, where companies are young and not all finance topics are important, while others are crucial for the venture’s survival into mature firms. The course also covers fundraising and valuation: how does a start-up undergo multiples rounds of funding until it become fully commercial and profitable, how does it value itself during every round and what are the main documentation that govern the process. The course investigates the specific case of Lebanon’s venture capital ecosystem as well as regional and global ones, so as to understand how an entrepreneur can go from a bright idea to a viable and stable enterprise.

The course focuses on key aspects of managing a family business, such as family governance, succession planning, handling conflicts, and integrating family values into daily operations. It emphasizes the value of corporate governance and the hiring of non-family executives in professionalizing family businesses. By the end of this course, learners will have a thorough grasp of family business dynamics and have acquired useful tools for enhancing leadership and management capabilities of family businesses.

The New Venture Creation Course equips the students with knowledge to start their own business through validating their ideas and developing their business model and prototype. Students will be exposed to seasoned entrepreneurs and experts over the course period and will have to spend office hours at ACIE interacting with mentors to refine their work. The expected outcome is a validated business idea, pitch deck and a prototype.

This course aims to provide students with a broad knowledge on Operations Management and its role in the life of companies. It develops the various concepts and techniques involved in designing and managing operations. Students will get the opportunity to explore the role of operations in building a competitive advantage and thus enabling value creation leading to achieving the goal of customer satisfaction. The course might include a visit to at least one big company to understand the flow of processes and the operations performance evaluation.

Operations Research is an art and science at the same time. The art part is acquired through experience, while the science part is based on the mathematical tools of Operations Research (OR). When facing a real life problem the OR practitioner should be able to create a mathematical model that represents his/her problem, and then use mathematical techniques to resolve the model and analyze the optimum solution. The learning objectives of this course include the introduction of optimization thinking and its importance in competitive business management. Also, training on technological tools to solve complex problems will help students in real world applications.

Organizational behavior is the study of actions and attitudes that people exhibit within the organization and their impact on the organization. The effective design and management of organizations require the thoughtful application of knowledge concerning the behavior of people at work.

This course identifies specific challenges facing the project manager and explains how to address those challenges. It will take the students, step by step, through the life cycle of a project, explaining how projects exist, how they are planned, how they are executed and controlled and how they must be formally closed. It is based on the Project Management Framework Version 4 of the Project Management Institute (PMI).

This course will take the students on a journey where they will learn to analyze a company's business environment, select a strategy, and construct the organization structure necessary to put the strategy into action. The course will allow students to bring together all of their learned functional skills, such as accounting, finance, and marketing, etc., and use them to study organizational problems within the context of real¬ world business case studies.

This course addresses the role of innovation for macro and micro levels, while focusing on practices and processes to successfully manage it. Three aspects of innovation will be studied: exploration, execution, and exploitation. The course will focus on entrepreneurial firms (start-ups and established firms) to analyze success and failure cases of innovation. It provides good grounding in technology and innovation management for students interested in becoming entrepreneurs or managers in innovation-driven firms.

A brand is a company’s most visible (intangible) asset in a market. It is the company’s main product connection channel with customers who are searching for value in their purchases. Brands are created in the minds of consumers. This perceived value by a consumer of a brand and product results in brand equity. This course will outline the theories and framework that are used to build and manage a brand for the long-term mutual benefits of the consumer and the supplier. Brand equity is the core element of the course, and it will be examined through the strategic brand management process, including: positioning, marketing programs, measuring brand performance, and product lines.

This course details the Integrated Marketing Communications (IMC) within the FMCG and consumer service sectors in addition to the business-to-business sector. We will explore IMC’s role within the marketing process, consumer behavior, the role of ad agencies, creative strategy, advertising, sales promotion, direct marketing, and electronic commerce. The main objective of this course is to help students understand how different companies communicate with internal and external customers and how communication strategy can facilitate the exchange. By the end of this course, students will have the skills needed to develop an effective communication plan.

Consumer behavior reflects numerous social sciences, such as psychology, anthropology, and sociology. In this course, students will discover and learn how perceptions, memory, learning, personality, and attitudes affect consumption behavior, how consumption changes during one’s life cycle, and how powerful cultural and sub¬cultural influences are on consumers. From these aspects, marketers can then properly build their brands to appeal to various customers’ needs, and to formulate the adequate marketing strategies that ensure consumers satisfactions and loyalties.

The internet is gaining an increasing impact on today’s world. Companies are shifting from traditional channels to new online channels. In this context, comes Digital Marketing as a key activity that supports and supplements traditional marketing activities across all sectors. The course examines digital practices from online listening and monitoring, to SEO, social media, and mobile marketing, among others. The course develops students’ knowledge and skills in digital marketing concepts and the latest technologies.

This course is designed to introduce students to issues related to the management of a sales program, the role and responsibilities of sales management, and the relationship of the sales management process to the broader issues of managing demand, the marketing process, as well as the distribution channels. This course will focus on the role of the sales manager in developing and implementing strategic and tactical decisions, and on administrating the sales force operations. Moreover, it focuses on building and maintaining relationships with partners in order to establish an effective distribution network.

The main objectives of the course are to explain to students the specific and original marketing contribution to the company’s management, and give them the opportunity to use the strategies and apply the main concepts relating to the market analysis, including environment, consumers behavior, demand and segmentation. The second part of the course covers various marketing decisions, namely the ones pertaining to mix marketing variables: product, price, distribution, promotion. The outcome of the course would be the development of a marketing plan for a local business.

The purpose of the course is to introduce students to the role of marketing research and to the process of marketing research. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as how to use research as an aid for marketing management decisions. A fundamental skill possessed by successful marketing managers is the ability to obtain and use factual information within the managerial decision-making process.

The marketing services and retail management course presents an integrated approach to studying services that places marketing issues within a broader general management context. This course is suitable for students who are interested in learning more about the problems and possibilities related to the marketing of service companies, and other service organizations. In addition, it introduces the basics of retail management, which will introduce students to retailing theories, retailing operations, and the vital aspects of retail management at both the strategic and operational level.

This course is designed to introduce students to this industry, while aiming to provide firm grounding on its fundamentals. It will expose the links between media, society, advertising, and business and investigate the foundations and the process of media planning, based on true business / media / communication problematic. The course will also explore the business aspects of media and media planning through a global industry overview, the media transactions organizations, with illustrations of advertisers, advertising agencies, and media agencies. Finally, the course will focus on the Lebanese market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of media planning

Price is the most sensitive marketing element in the supplier¬ customer relationship. It has an immediate and direct effect on a company’s bottom line, and it’s perceived by the customer as a signal of the value of a product offering, thus strongly influencing his/her purchase decisions. The course will introduce the participants to various strategies and steps that are used by companies for pricing their offerings. The notion that “price equals perceived value” is the basis of this course. The process of establishing price and value, and the importance of communication under different product and market conditions, are presented in detail. The framework of the course will follow the concept of the “Pricing Pyramid”. Practical examples, through real life case studies, will be employed to assist participants in a deeper understanding of the strategies behind pricing decisions.

This course provides a thorough understanding of transport-related contracts as well as transport-related insurance covers. In its first part, the course discusses the different parties involved in the transportation industry and the interaction between them that is secured by different types of contracts specific to the industry. In its second part, the course discusses transport insurance covers and their constituents, while explaining how different parties mitigate their risks.

This course is designed to introduce students to issues related to the management of a sales program, the role and responsibilities of sales management, and the relationship of the sales management process to the broader issues of managing demand, the marketing process, as well as the distribution channels. This course will focus on the role of the sales manager in developing and implementing strategic and tactical decisions, and on administrating the sales force operations. Moreover, it focuses on building and maintaining relationships with partners in order to establish an effective distribution network.

The objective of this course is for students to gain skills and knowledge in all aspects and issues of logistics in a sustainable supply chain. The course offers a broad-based business education to undergraduate students, with a particular focus on transport, distribution, logistics and other transport-related industries and issues. The content covers the basic operations of a freight forwarding agency including types of cargo, trade lanes, terminology and abbreviations, equipment and facilities, and the various relationships that exist between the forwarder, clients, carriers and government agencies.

The objective of this course is to familiarize students with the basic concepts of the various payment instruments used in the financing of imports and exports in Lebanon and deliberately moving towards banking instruments of international payment and the use made of it. They will be exposed to: documentary credits, standby letters of credit, documentary collections and bank guarantees internationally. The course also visits important issues such as the sales contract, the terms of international sales, checks, bank transfers and commercial papers.

This course covers the history, management and future trends in air transportation. It covers the four principal segments of air transportation: major carriers, regional carriers, all-cargo carriers and general aviation. In each segment, the issues of aircraft design, market share, finance, insurance and operations are discussed. The course analyzes the development and application of national and international regulations that impact air transportation. Topics include cost structure, air fares, flight crews and safety, environmental impacts of aircraft and airports, operating and service characteristics, technological advances, world competition and intermodal operations. Furthermore, the Air Transportation course is designed to prepare you for academic advancement and increase your knowledge in the area of international Air Transportation System. Through this course, you will explore the history of air transportation establishment, the business aspect of air transportation management, and the governments’ role in the global aviation system.

The course focuses on the economics of chartering, containerization, ship finance, international trade, political factors and ship manning. It concentrates on the marketing and management area which are so important nowadays for a successful ship management, whether in the liner cargo, bulk cargo or specialized tonnages. The course is essential as it connects the transport sector to the business industry, showing that transportation is a business sector by itself.

Logistics and supply chain management is unique and, to some degree, represents a paradox because it is concerned with one of the oldest and also the most newly discovered activities in business. The supply chain system activities of communication, inventory management, warehousing, transportation, and facility location ¬have been performed since the start of commercial activity. It is difficult to visualize any product that could reach a customer without logistical support. Yet it is only over the last few years that firms have started focusing on logistics and supply chain management as a source of competitive advantage. There is a realization that no company can do any better than its logistics system. This becomes even more important given that product life cycles are shrinking, and competition is intense. Logistics and supply chain management today represents a great challenge as well as a tremendous opportunity for most firms.

Transport involves the physical movement of products between the providers and the receivers. It is a critical activity, performed, at most stages, in the supply chain process. In pure financial terms it is the second largest element, next to storage, in total distribution costs. Transportation also represents the physical operation's interface with the customer and is often classed as the "ambassadorial" activity of the supply chain. The primary objective of transportation is to deliver the right goods, to the right place, at the right time, in the right condition at the minimum cost.